Google Ads App Campaigns
Jump on the Google Ads bandwagon the right way.
The key to success for Google UAC is knowing how and when to dial the bidding up or down, when to run the CPI and when to switch to in-app actions while optimizing the creatives to the app’s metadata. For example:
AGN partnered up with a rapidly growing SF tech business. The strategy was to focus on the tech sector and test multiple channels to boost user acquisition numbers. Their UAC account was performing around $4.5 CPI there and we managed to get it to close to $2 CPI.
We worked on their creative assets, changed the bidding process and worked with the Google team on the backend optimization. We determined that UAC was most effective with converting users using video ads that would be played on YouTube, reaching a varied but targeted audience.
When it comes to scaling globally, we’ve got that figured out too. We’ve helped our clients run their apps in over 40 countries by setting up a way to efficiently measure CPI and cost per in-app event. Doing this allows your app to receive deeper engagement and generate more revenue. This means that you need automation to tap into the profitability potential of global markets. If this sounds complicated – don’t worry – our team is here to help!
Contact us and let’s work together to get the right Google Ads strategy in place.