Facebook & Instagram Ads
Whoever you’re looking to target, you’ll likely find them on Facebook or Instagram.
With over 2.3 billion users, you probably don’t need us to tell you how huge Facebook is. It’s a platform we often recommend to our clients as part of a paid channel in-depth audience targeting strategy.
But Facebook automation and its dashboard aren’t so easy to master. And that’s where we can help. We apply third-party SDK tools like Adjust and Appsflyer to not only make your strategy implementation easier but also the best it can be.
Facebook ads aren’t just a matter of ‘create and launch.’ To achieve efficient Cost-Per-Install (CPI), these ads need to be consistently monitored, tweaked and tested in different regions with different interest targets. If you’d like expert guidance on how to best navigate Facebook Ads marketing, contact us! We’ll find the strategy that’s best suited for your needs.
To be successful one needs a good understanding of a thorough process:
1) Identifying the audience
2) Tracking set up
3) Developing creative concepts
4) Organizing Ad groups into buckets
5) Monitoring the audience overlaps
6) Phasing in and out of the new concepts and audience in a systematic 2x/month structure
On top of this, we work closely with the agency dedicated Senior Facebook Account managers to be on top of the latest trends and optimization updates on our clients’ accounts.
Brainstorming & Creative Testing Process
This can pay off quickly, as it did for one of our clients that saw a 74% CPI reduction in just a short period of time: