One of the most important factors in marketing is sending push notifications. There are many strategies to create a social. Therefore, choosing the right tools to send push notifications is crucial. After selecting the suitable tools, you have to consider who are receiving the notifications and who are the targeted segments. Finally, you must decide the content of the messages you would like to send as well as how frequently you would like to notify your target audience. Your push notification should also match your email marketing activities and nurture flow.