Universal App Campaign

Universal App Campaign is what we are running with Google AdWords for mobile apps. Many companies leverage the universal app campaigns for Android and iOS to grow their users’ bases. The Universal App Campaign dashboard is pretty simple and straightforward. However, you need to test many creative options and for iOS, must also, leverage Integration, Firebase, or a third-party SDK to manage your conversion property. Many people fail to complete these steps. We have also seen a lack of ability to scale globally. We have helped clients run their apps in over 40 countries by establishing a feasible way to measure CPI and cost
per in-app event.

Managing your CPI and cost per in-app event will allow your app to receive better deep engagement and obtain more revenue. Therefore, to leverage the global regions and to figure out and what markets and countries hold the potential to make money you will need automation (the intelligence behind the Universal Law Campaign). So if you are unsure about how to run your USC, give us a call and let us help you figure out an efficient and effective strategy.

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