When it comes to Attribution Analytics and growing your mobile applications, there are many options for deep linking and retargeting. Therefore, it is important to have a ring back strategy to acquire ex-users or dormant users (people who have the app but are not using it). We need a plan to activate these users and bring them back to the app. That’s where deep linking comes into play. Deep linking is when you use an attribution provider and create a deep link to a specific page of the product.
It is an engaging process that helps you with either coming up with a better offer or a whole strategy. However, you must realize that there cannot be a perpetual gain of new users. At a certain point, as a part of your retention plan, you must be able to capitalize on existing users. So contact us, we can help you come up with strategies that will help you with deep thinking.