Deep linking and retargeting provide prime opportunities to recapture ex-users or dormant users – those who have the app downloaded but don’t use it. You need a solid plan in place to lure these users back to your app and regain them as customers. Plus, you can’t get new users forever. Part of your retention plan should include capitalizing on existing users. This is where deep linking comes into play – creating a deep link to a specific page of the product using an attribution provider. This helps you discover whether you need a better offer or whole new strategy. It’s not the easiest process, but that’s why we’re here. Contact us and let us help!