Analytics is one of our strongest core competencies. We have worked with companies such as Appsflyer, Branch, and Singular in this matter. With these companies, we looked at the correlation between their paid channels and organics. We are able to extract keywords for these companies’ apple search ads and make sense out of these keywords on a granular level. We identified what worked and what did not for each company. The topic of who gets credit for an install is very complex. Was it the last tab or the first tab? What happens if users see a different mix of channels in between?