App Store optimization or ASO
Because you can’t survive on paid media alone.
Organic growth is a critical element to your app’s health and long-term success, making app optimization – or ASO – an absolute must.
Everything you see on the iOS and Google Play app stores – the metadata that includes elements such as keywords, title, icons and description as well as product KPIs– all play a part in an app’s overall ranking.
We use the latest ASO intelligence software and in-house tools to analyze App Store Optimization. Our proprietary algorithms are proven to progressively support clients with their organic growth. When we work with our clients, we do a full audit of all of these factors. You can’t know where you’re going if you don’t know where you’ve been, right?
This process allows us to communicate and roll out the unique value proposition of the app gradually and document what worked and what didn’t.
We choose the keywords selectively with the respect to volume and competition:
Then we analyze the competition and roll out week-over-week optimization efforts with our algorithms and measure the results. For example, when we worked with app client, Ninja Number, we saw the opportunity to rank for the “business number” keyword:
With the team’s persistence it eventually ended up ranking among the top 3 for “business number”:
And if your app is available in more than one language the multi-languages tier applies and we have processes a Global team in place to handle the scale!
The truth is, true ASO is as much an art as it is a science. It’s an ongoing effort that requires detail, data, creativity and attention. We work together with all our clients to make sure that all ranking signals are managed and well maintained.
We’ve seen growth through proper ASO strategy for over 1,000 apps and we’re more than confident we can do the same for yours. You’re in good hands!