App Store Optimization (ASO)

Go from being a small fish in a big pond to a bigger fish in a big pond.

Organic growth is a critical element to your app’s health and long-term success, making app optimization – or ASO – an absolute must. It’s an essential component that must be baked into any mobile app go-to-market strategy, although it’s never too late to go back to the drawing board to get this nailed down if you didn’t get it right the first time around!

Everything you see on the iOS and Google Play app stores – the metadata that includes elements such as keywords, title, icons and description as well as product KPIs– all play a part in an app’s overall ranking.

We use the latest ASO intelligence software and in-house tools to analyze App Store Optimization. Our proprietary algorithms are proven to progressively support clients with their organic growth. When we work with our clients, we do a full audit of all of these factors.

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Our App Store Optimization Process

This process allows us to communicate and roll out the unique value proposition of the app gradually and document what works, what doesn’t and adjust accordingly. Then we analyze the competition and roll out week-over-week optimization efforts with our algorithms and measure the results.