“Working with The App Growth Network was a useful way for our team to get our feet wet with ASO. They were very communicative and responsive to our needs and questions.” – Breanna Loury, Head of Marketing at Doist
About Twist:Twist is a team communication app created by Doist, the team behind Todoist. Twist is for teams who want a calmer, more organized, and more productive workplace. No more chaotic group chats or messy email threads. Twist keeps team conversations on topic and in one place so everyone can calmly catch up on their own schedule.
- Increase app visibility in the Google Play Store in various countries including but not limited to the United States, Germany, and France
- Boost organic downloads in these countries for both Android and iOS
App Growth Network’s Approach:
- The name Twist is also associated with gaming apps, so it was a challenge for the app to rank higher on the App Store. The App Growth Network used a mid-tail keyword strategy to help Twist rank higher for branded keywords.
- App Growth Network and the Twist team identified that there was an opportunity to improve app visibility in Germany and France. We helped Twist increase their organic user base in those countries by following a localized keyword strategy that targeted features with the highest user demand.
- The mid-tail keyword strategy helped increase app visibility in the Google Play Store.
- From February 4, 2019, to Mar 18, 2019, using ASO strategy, we were able to double the app’s overall downloads.
Google Play Store App Optimization Produces Higher Rankings for More Keywords
Overall downloads increased by +104%
+200% increase in iTunes app visibility
Organic downloads in US increased by +41% for iOS
- App title
- Short descriptions