App Guardians Blog
As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one of the most important KPIs to track for your app. It’s a key metric to work on to optimize app subscription revenue. First off, what is ARPU? It’s the average amount of revenue generated by each active user of your mobile app [...]
Hey App Growth Community, welcome back to the App Growth Show, where we host mobile experts to unlock [...]
There’s a lot of scattered information out there about iOS 15 and how new iOS 15 features will [...]
Hey App Growth Community, have you ever struggled to compete with the top grossing apps in acquiring new [...]
The proof is clear: Apple Search Ads is blowing everyone out of the water in the paid user [...]
There’s a reason why we talk so much about the importance of having a data-first approach when it [...]
For everyone in the mobile app industry, the new iOS 15 update is a huge deal. For app [...]