App development is all fun and games, right? Mostly, yes! But you have to remember that there is probably someone, somewhere in the world having just as much fun developing a similar app. Chances are your idea isn’t new and there’s something like it already on the app store. But, this is a great thing!…
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In this report, we uncover some of the key marketing strategies and tactics behind, what we found to be, the most relevant traveling apps in the airfare industry. We took a deep dive into Expedia, Hopper, and Skyscanner’s marketing tactics and mobile app adaptation strategies. We gathered the data we found to be the most…
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Having amazing app store screenshots plays a critical role in on-page App Store Optimization (ASO). For one, optimizing screenshots in the Apple App Store and Google App Store can significantly increase your conversion rates. What is a conversion rate? In general terms, it’s the percentage of users who have performed a desired action. In this…
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Thanks for talking with us Elsa! Please let us know more about you. How did you first enter the App Business and what do you do? Once you go ‘App’ you never go back; that’s what happened to me 3 years ago when I started in the mobile app industry by coincidence. Since then, I…
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One of the biggest questions when building an app is: which app platform should I build my app for – iOS or Android? Or both? The answer is actually not so simple. You may benefit from starting as either an Apple app or a Play Store app depending on your situation. Why? Because there…
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Competition is tough. This is true for everyone in the mobile app business from app publishers to developers to mobile marketing agencies. And the number of mobile apps doesn’t seem to be slowing down any time soon – there are 2.1 Android apps are available on the Google Play Store and 1.8 million apps are…
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Please tell us more about yourself, what you do, and how long have you been in the app business? I solve user acquisition problems. In the last 8 years, most of my work involves getting games to people who might enjoy them. I do spend a lot of time thinking about and tinkering with the…
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Apple has been one of the world’s biggest tech pioneers. The yearly WWDC is the biggest conference Apple will host. At the WWDC19, Apple released many new updates on its products and services like the wallet-breaking “Cheese Grater” MacBook. In this article, we will be taking a closer look at the topics that will affect…
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Companies often focus on attracting new customers because they believe that new customers will help increase their revenue and growth. However, many companies overlook the importance of retention. Without customer retention – or solid retention strategies – no company will be able to optimize long term growth because the customers you attract today will only…
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Please tell us more about yourself, what you do, and how long have you been in the app business? I currently head the user acquisition team at Lingokids, a mobile app that teaches English to 2-8 years old children in a fun, game-like way. I work in digital/performance marketing since early 2013 and have been…
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