App Growth Blog

The App Growth Show : Episode 12

Episode 12: Retention Optimization & The key To Increasing Revenue  Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you…
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How to create Facebook audiences for effective Facebook Ads user acquisition campaigns

When it comes to developing a winning app user acquisition strategy, it’s important to evaluate all of your paid UA channels to determine which platform(s) will deliver the best return on investment for your app’s business objectives. Along with Apple Search Ads, and Google UAC, Facebook is still a strong performer for meeting app growth…
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The App Growth Show : Episode 11

Episode 11: Leveraging AI to scale up growth with Lomit Patel Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help…
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The App Growth Show : Episode 10

Episode 10: Franki Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today, we…
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12 KPIs to Track for Your App in 2022

2022 is coming on at full speed and we thought it’s the right time to go over the key metrics that you should be aware of and hopefully improve as you grow your app. If you’ve looked at your app’s backend data you might feel lost as to what’s actually important. Having the right tools…
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The App Growth Show : Episode 9

Episode 9: Nami ML Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today,…
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The App Growth Show : Episode 8

Episode 8: Blue Fever Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today,…
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How to set up Google Universal App Campaigns (UAC) the right way to achieve your app growth goals

Ask any app marketer what their preferred paid user acquisition channels are to achieve app growth business goals, and Google Universal App Campaigns (UAC) are almost always on the list.  That’s because UAC provide attainable advertising access to the behemoth that is Google and all its network of properties—including Google Search, Google Play, YouTube and…
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Fueling your App Growth Mindset for 2022: Advice from 8 Mobile Industry Leaders

There’s something about a new year. A fresh start. New opportunities. Growth.   Just like with every year, 2022 promises to have its ups and downs, its challenges and rewards, its achievements and setbacks. It’s not what the new year brings to us, but what we bring to the new year.    What we’d most…
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The App Growth Show : Episode 7

Episode 7: Airship Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. In today’s…
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