If there’s an app category that’s wildly popular (and lucrative) with no signs of slowing down anywhere in the long term horizon, it’s gaming. It’s forecasted that in 2020, the mobile game industry will generate $100 billion in revenue, $14 billion more than last year. Currently, games represent 72% of total spending in the app…
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For some, the world of mobile SDKs (Software Development Kits) is fascinating, perhaps even straightforward to comprehend. But for many, it’s like going down the rabbit hole. So many types, versions, functions and categories to sift through – serving different needs – like analytics, advertising, attribution, user engagement, customer self-serve (like chatbots), monetization…you get the…
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The quarantine and social distancing phenomena of the last several months has more consumers than ever before turning to mobile for, well, pretty much everything. Connecting to friends and family, meeting new people, entertainment, classroom learning, working, staying on top of instant news updates has all moved to the only place that is “safe” –…
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“I’ll have what he’s having.” “Jump on the bandwagon.” “Follow in her footsteps.” All of these common sayings in some way reference the idea of “social proof” – which is not a new concept in marketing. What exactly is social proof? It was first coined by Robert Cialdini in 1984 in his book, Influence. It’s…
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Let’s talk about one of our favorite subjects: Apple Search Ads. The beauty (and perhaps the curse) of this platform is that there is SO much you can do with it. And while it may seem pretty intuitive once you get started, knowing the ins and outs – and how to run a tight, high-performing…
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The AGN team attended and sponsored the first Mobile Growth Summit of the year in San Francisco, CA. The two-day conference took place on February 12-13, right before Valentine’s day. The love and passion for all things mobile growth could be felt in the air as a diverse crowd of appreneurs, digital marketing vendors, and…
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In 2017, it was found that 71% of all app users churn within 90 days – in other words, a whole lot! And even in the most recently measured period (April 2019), only 32% of users returned to an application 11 times or more. Sadly, this number represents a 6% decrease from the previous year.…
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It goes without saying that the Coronavirus is at the top of the global community’s mind – and rightfully so. It’s a worldwide phenomenon that has everyone baffled, perhaps downright scared, with no solid idea of what to make of it all. And the news changes daily – even hourly – because that’s…
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We’ve spent the last 5 parts of this App Growth Blog Series talking about the user acquisition stage of the funnel – both in terms of paid (ASA, Facebook Ads) and organic growth channels (ASO, social media and content marketing). Getting your app installed is the crucial first step, but it definitely doesn’t stop there.…
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As we continue our analysis of the acquisition stage of the funnel, we’ll talk more about paid channels you can leverage to grow your app. Along with Facebook Ads, Apple Search Ads (ASA) is a channel worth considering for many reasons. In this part of our App Growth Blog Series, we’ll cover some ASA basics…
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