As app marketers, we try out a lot of apps. We all have our list of favorites that span the spectrum of app categories—from health & wellness to fintech to gaming. But there’s one that’s infiltrated our team and gotten a number of us hooked (we won’t mention any names)—and that game is CoinMaster. …
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Having a solid ASO strategy is crucial to your app’s overall success. If app store search traffic is a major source of your organic user acquisition—or if you’d like to grow your traffic from search in both app stores—then keyword optimization is the most vital aspect of ASO. Only through proper ASO keyword research can you find…
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There are many strategies for increasing mobile app retention—many that start early on—like implementing the right user onboarding strategy. But if you’re struggling to retain users on your app for the long haul, then the answer might be gamification. Gamification can turn your mobile app into a fun and rewarding experience that keeps users coming back.…
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Apple made some critical announcements about iOS 15 at the WWDC 2021 (Apple’s Worldwide Developers Conference) on June 7th that will affect important aspects of mobile apps and the Apple App Store. Most importantly, from an app marketing strategy and ASO perspective, the post-iOS15 App Store will be customizable according to organic and paid…
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When it comes to organic user acquisition, all mobile industry experts agree that App Store Optimization is not just important, it’s vital to your overall mobile app marketing strategy success. And if you have an iOS app on the App Store, experts also agree that Apple Search Ads is one of the smartest moves you can…
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Branding. It’s a word we’ve all heard and (think) we understand. But do we really? When it comes to mobile apps, branding can be an elusive concept—and many times, an afterthought. The priority and focus is app development. But once an app is created, tested, debugged and ready to go live in the app stores,…
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There are over 2.5 millions apps available on Android’s Google Play Store. If your app is one of them then you know how crucial your app’s metadata is for your App Store Optimization and for your app’s discoverability in app stores. Your app’s metadata—aka all of the elements that appear in your App Store…
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Every day, the world seems to get smaller. We’re all interconnected because a mobile-first world blurs the lines of distance and borders. When we purchase items online, we usually have no idea if the goods or company we’re buying from is local or from a country on the other side of the world. What matters…
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An Interview with Clement Kao The mobile apps that win markets are the ones that demonstrate speed to market with new, compelling features. But how do you know whether you’ve picked the right feature to ship? In other words, how do you ship quickly without picking the wrong feature? In this app expert interview, we’ll…
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With iOS14 updates upon us, mobile app marketers around the world are bracing themselves for the change. The truth is, nobody really knows how and to what extent the changes will impact the industry. But, one thing’s for sure, iOS app advertisers are zeroing in on Apple Search Ads. Apple will be the only provider…
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