App Growth Blog

12 KPIs to Track for Your App in 2022

2022 is coming on at full speed and we thought it’s the right time to go over the key metrics that you should be aware of and hopefully improve as you grow your app. If you’ve looked at your app’s backend data you might feel lost as to what’s actually important. Having the right tools…
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The App Growth Show : Episode 9

Episode 9: Nami ML Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today,…
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The App Growth Show : Episode 8

Episode 8: Blue Fever Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today,…
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How to set up Google Universal App Campaigns (UAC) the right way to achieve your app growth goals

Ask any app marketer what their preferred paid user acquisition channels are to achieve app growth business goals, and Google Universal App Campaigns (UAC) are almost always on the list.  That’s because UAC provide attainable advertising access to the behemoth that is Google and all its network of properties—including Google Search, Google Play, YouTube and…
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Fueling your App Growth Mindset for 2022: Advice from 8 Mobile Industry Leaders

There’s something about a new year. A fresh start. New opportunities. Growth.   Just like with every year, 2022 promises to have its ups and downs, its challenges and rewards, its achievements and setbacks. It’s not what the new year brings to us, but what we bring to the new year.    What we’d most…
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The App Growth Show : Episode 7

Episode 7: Airship Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. In today’s…
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The App Growth Show : Episode 6

Episode 6: One Signal Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. In…
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How to test & identify your best app icons in 5 steps

As users scroll through app stores, what’s the first visual element that they see of every single app listed—before the app name, screenshots, etc? App icons. And with 2.22 million apps in the Apple Store and 3.48 million in Google Play, you can be sure that users have plenty of apps to choose from. Every…
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The App Growth Show : Episode 5

Episode 5: Pushwoosh Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. In today’s…
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The App Growth Show : Episode 4

Episode 4: Changing User Behaviour in Health and Fitness Apps With Gamification Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to…
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