App Guardians Blog
In the realm of App Store Optimization (ASO) for iOS applications, a relatively untapped yet highly effective strategy is the indexation of in-app events. This advanced technique revolves around making specific events within your app discoverable and indexable by the iOS App Store, thereby targeting a wider range of keywords and significantly enhancing app visibility and user acquisition. Understanding In-App [...]
Learn the 12 Key Performance Indicators to track for your mobile app in 2023. Marketing KPIs, Product KPIs, Business KPIs and top App Marketing App Metrics.
As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one [...]
Season 2: Episode 9: Understanding App User Conversion Through Multi-Touch Attribution Hey, App Growth Community! Welcome back to [...]
As more and more mobile apps adopt freemium and subscriptions as their main monetization model, most app publishers [...]
Season 2: Episode 8: How To Scale Your App’s UA Strategy Using Prediction & Automation Hey, App Growth [...]
When it comes to app marketing, or even marketing in general, are social influencers a thing of the [...]