Having amazing app store screenshots plays a critical role in on-page App Store Optimization (ASO). For one, optimizing screenshots in the Apple App Store and Google App Store can significantly increase your conversion rates. What is a conversion rate? In general terms, it’s the percentage of users who have performed a desired action. In this…
Read more
Thanks for talking with us Elsa! Please let us know more about you. How did you first enter the App Business and what do you do? Once you go ‘App’ you never go back; that’s what happened to me 3 years ago when I started in the mobile app industry by coincidence. Since then, I…
Read more
One of the biggest questions when building an app is: which app platform should I build my app for – iOS or Android? Or both? The answer is actually not so simple. You may benefit from starting as either an Apple app or a Play Store app depending on your situation. Why? Because there…
Read more
Competition is tough. This is true for everyone in the mobile app business from app publishers to developers to mobile marketing agencies. And the number of mobile apps doesn’t seem to be slowing down any time soon – there are 2.1 Android apps are available on the Google Play Store and 1.8 million apps are…
Read more
Please tell us more about yourself, what you do, and how long have you been in the app business? I solve user acquisition problems. In the last 8 years, most of my work involves getting games to people who might enjoy them. I do spend a lot of time thinking about and tinkering with the…
Read more
About hiMoment hiMoment is a fabulous motivation & gratitude journal app. It helps to create good habits with premium tracks focused on relaxation, self-love, confidence, romantic relationships, relationships, movement, or work. It empowers you in moments of stress with its BOOST method. Goal Increase app visibility in Apple App Store & Google Play Store in…
Read more
Apple has been one of the world’s biggest tech pioneers. The yearly WWDC is the biggest conference Apple will host. At the WWDC19, Apple released many new updates on its products and services like the wallet-breaking “Cheese Grater” MacBook. In this article, we will be taking a closer look at the topics that will affect…
Read more
Companies often focus on attracting new customers because they believe that new customers will help increase their revenue and growth. However, many companies overlook the importance of retention. Without customer retention – or solid retention strategies – no company will be able to optimize long term growth because the customers you attract today will only…
Read more
Please tell us more about yourself, what you do, and how long have you been in the app business? I currently head the user acquisition team at Lingokids, a mobile app that teaches English to 2-8 years old children in a fun, game-like way. I work in digital/performance marketing since early 2013 and have been…
Read more
“Working with The App Growth Network was a useful way for our team to get our feet wet with ASO. They were very communicative and responsive to our needs and questions.” – Breanna Loury, Head of Marketing at Doist About Twist: Twist is a team communication app created by Doist, the team behind…
Read more
