February was a good month for me, attending various conferences in L.A. and San Francisco, getting to know so many new trends and pools of talent in different areas of app growth marketing, user acquisition, and retention. Not everyone gets the privilege to attend these conferences, so we have summarized some top notes here for…
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Best ASO tools 2020: (Continuously updated) App Store Optimization is a key driver of organic growth and overall app success, making it a favoured strategy for app developers. When you consider that 70% of App Store visitors use search to find apps and 65% of downloads happen directly after an App Store search, it’s easy…
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One of the major problems that app marketers face is retaining users. Only 10%-12% of users remain active after 7 days and only 4%-5% of users after 30 days. User retention strategies range from customized and personalized onboarding to push notifications. It’s important to analyze the needs of your users and implement strategies accordingly. There…
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After 6 years of working on App Store Optimization projects, speaking with a lot of masterminds in the App industry and running experiments on 100+ apps, I finally realized the true success of the organic growth of mobile applications which is only feasible when you look at it from a holistic cross-devices strategy. The infographic…
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To Fully understand how to optimize your full mobile app funnel, you have to think about the complex user journey from A-Z. Think about this example of a start-up SAAS product: Let’s call it Gama : Free Trial period: 14 days Subscription Price: $30 per month AVG LTV: $180 AVG Churn Rate: 6% Gama’s Growth marketing…
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