iOS, Android, or both?
One of the biggest questions for app developers is should I launch on iOS or Android? The answer is not so simple, depending on the size of your operation you may or you may not want to launch both iOS and Android. If it is your first time launching an app, you may want to start with one platform to test your users’ behaviour. If you fail on that platform, you can then learn from it before investing more to develop the other platform. Launching with either or of the platforms can yield many advantages and disadvantages. Let’s take a closer look!
Google Play launch pros:
Google Play has an easier approval process in place than iOS
Google Play allows you to run local and global experiments to test your creatives and concepts
You can run Google UAC ads without any attribution trackers
Google Play launch cons:
Google Play in purchase patterns are different than iOS
Usually, iOS users commit more in-app purchases
You can not leverage Apple Search Ads which is high intent based
For Apps that get traction from social sharing such as calendar or family sharing app, you may not get the same network effects.
iOS launch pros:
Can leverage Apple Search Ads, which is high intent based
Apple users usually spend more therefore, you can monetize better
May get featured by Apple or the editorial section
You can test your creative with Apple Search Ads
iOS launch cons:
iOS environment is harder for Assets & meta A/B testing
Apple has more restrictive rules regarding asset approvals
You can leverage UAC without an attribution tracker SDK
Apps that receive traction from social sharing, such as calendar or family sharing app, may not have the same network effects
Launching multiple platforms at the same time is very beneficial for the network effect; however, when it comes to bugs, crashes, and maintenance, two platforms will require more QA & development time as well as marketing and resource allocation.
To learn more, contact us at hello@AppGrowthNetwork.com.