How Heroes Job Grew Organic Downloads 568% With ASO Keyword Optimization

How Heroes Job Grew Organic Downloads 568% With ASO Keyword Optimization

About Heroes Job:

Heroes Jobs is a job search app that connects job applicants with a recruiter using the power of video instead of the traditional method of sharing a resume. The app is available for both Android and iOS. AGN started working with Heroes Jobs in July 2019. 


Our client’s short-term goal was to dominate San Francisco and the Bay Area by providing attractive jobs to a Gen Z target audience.

The App Growth Network Approach:

In this case, we followed a strategic keyword research approach. 

We performed an extensive audit, gathering around 300 keywords and built a systematic approach to choose the top 30 to target based on the client’s business goals. 

Other factors that contributed to the overall ASO growth:

  • Download velocity
  • Disciplined updates every 2 weeks
  • Monitoring reviews from users
  • Strategic updates on the keywords metadata
  • Measuring CVR to evaluate conversions of App Store Page to Download


The visibility score graph below shows the progression Heroes Jobs made in comparison with its competitors:



This visibility score graph shows the correlation between the iOS updates performed and the increase in the overall app power:



Below it shows that for relevant keywords like ‘simply hired’ & ‘job hiring,’ the app rank grew by slightly over 490:



With this graph, we see that App Store search increased tremendously from August onwards:



App Store Search 

We also saw a significant increase in organic search which grew by 568% from July’19 to August’19:



App Units 

If you’d like App Growth Network to help you master your ASO, reach out here!

Trust The Network!  Get a free evaluation today. 

Leave a Reply

Your email address will not be published. Required fields are marked *