When it comes to app marketing, or even marketing in general, are social influencers a thing of the past? Not exactly. But there is something that keeps gaining an increasingly larger amount of ground: user-generated content or UGC. More and more marketers are considering user-generated content “the new influencer marketing” and are using it to…
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Picture this: you have an amazing app product on the app stores. You’ve built up momentum by acquiring a quality user base, maintaining solid app user retention numbers and earning steady profit every month. Based on your data, you know your app is on to something big…if you could just get that extra capital…
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An Interview with Clement Kao The mobile apps that win markets are the ones that demonstrate speed to market with new, compelling features. But how do you know whether you’ve picked the right feature to ship? In other words, how do you ship quickly without picking the wrong feature? In this app expert interview, we’ll…
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Below you’ll find the main takeaways from our MGS Virtual Conference 2.0 panel: “Global Gaming User Acquisition and Automation in 2021”. The insights are drawn from our two expert UA panel guests: Nick Cullen, UA Manager at Game Hive and John Clark, Director of Growth at Global Worldwide. While many of these strategies apply to…
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This week we get some amazing gaming user acquisition insights and tips from William Grigat of Mistplay. We cover hot topics from what it really means to be a UA specialist, how to approach media networks and advice on tackling globalization the right way for hyper-casual games. Read on to get this valuable information straight…
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Building an app takes money. Marketing your app so that people know your app exists and getting them to download it takes money – but does it really have to be that much? In an ideal world, your ideal app marketing mix consists of 3 parts: paid media, earned media, and owned media. And they…
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The first stage on your journey to growing your mobile app is acquisition. Here we’ll be staying on the topic of organic channels available to acquire users. Once you’ve gotten a handle on your ASO strategy, you’ll want to deepen the relationship with your audience. The best way to build your brand and engage users…
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