When it comes to app marketing, or even marketing in general, are social influencers a thing of the past? Not exactly. But there is something that keeps gaining an increasingly larger amount of ground: user-generated content or UGC. More and more marketers are considering user-generated content “the new influencer marketing” and are using it to…
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It’s no secret that app marketers are thrilled about the arrival of the App Store’s custom product pages (CPPs) because of what it means for ASO and paid UA performance, like Apple Search Ads. So, what does it mean for ASO and paid UA? With the introduction of CPPs, app marketers are now able to…
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When it comes to developing a winning app user acquisition strategy, it’s important to evaluate all of your paid UA channels to determine which platform(s) will deliver the best return on investment for your app’s business objectives. Along with Apple Search Ads, and Google UAC, Facebook is still a strong performer for meeting app growth…
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Ask any app marketer what their preferred paid user acquisition channels are to achieve app growth business goals, and Google Universal App Campaigns (UAC) are almost always on the list. That’s because UAC provide attainable advertising access to the behemoth that is Google and all its network of properties—including Google Search, Google Play, YouTube and…
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The proof is clear: Apple Search Ads is blowing everyone out of the water in the paid user acquisition game. The Financial Times reports that Apple Search ads is responsible for 58% of all iPhone app downloads. This is a staggering leap compared to the 17% share it had just one year ago. The reality…
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Picture this: you have an amazing app product on the app stores. You’ve built up momentum by acquiring a quality user base, maintaining solid app user retention numbers and earning steady profit every month. Based on your data, you know your app is on to something big…if you could just get that extra capital…
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In an ideal world, you’ve launched a mobile app and have a large enough marketing budget to support a solid app marketing mix. This includes a paid media strategy which means that you have the funds to invest money into Facebook Ads, Google UAC, for commissioning influencers and beyond. But, not all app developers have…
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It seems like we’ve been hearing this forever – and no matter where you fall on their love/hate spectrum – the truth is that Facebook is still the king of the social media jungle. With over 2.5 billion monthly active Facebook users worldwide, there’s just no denying its power and ability to reach any type…
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In this article, we stay on the Acquisition stage of the funnel but will switch gears from organic growth channels to paid growth channels. We’ll take a deep dive into Facebook advertising and guide you through a step-by-step approach for how to create and run effective Facebook ads for your app. Facebook ads are a…
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