Category: iOS

Take advantage of iOS 15’s in-app events just in time for the holiday season

With the hustle and bustle of the holiday season coming up, it can be hard to stand out from the crowd. Whether you’re a wellness app looking to encourage users to join a fitness challenge for the New Year, a cooking app looking to live-stream holiday cooking guides, or a media app looking to premiere…
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iOS 15 Features Explained: Product Page Optimization Challenges & Opportunities

For everyone in the mobile app industry, the new iOS 15 update is a huge deal. For app marketers and app developers (or anyone looking to seriously boost app conversion rates!), new Apple iOS 15 features present a huge opportunity—while the testing capabilities present some challenges. The iOS15 features making the biggest headlines are Custom…
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Important iOS 15 Updates & What You Need to Know

Apple made some critical announcements about iOS 15 at the WWDC 2021 (Apple’s Worldwide Developers Conference) on June 7th that will affect important aspects of mobile apps and the Apple App Store.   Most importantly, from an app marketing strategy and ASO perspective, the post-iOS15 App Store will be customizable according to organic and paid…
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How to prepare for iOS14 DFA Opt ins

How to Prepare for iOS14 & IDFA Opt-ins for Apps

For many, the idea of wrapping up 2020 and moving forward into 2021 is a comforting one. For others – specifically, those whose livelihood depends on mobile app performance – 2021 signals the beginning of the end. Perhaps this is a bit melodramatic, but early 2021 is when Apple promises to implement the new iOS14…
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How To Choose Your Mobile App Platform: Android vs iOS Pros & Cons

One of the biggest questions when building an app is: which app platform should I build my app for – iOS or Android? Or both? The answer is actually not so simple. You may benefit from starting as either an Apple app or a Play Store app depending on your situation.   Why? Because there…
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New Updates at the Apple WWDC19

Apple has been one of the world’s biggest tech pioneers. The yearly WWDC is the biggest conference Apple will host. At the WWDC19, Apple released many new updates on its products and services like the wallet-breaking “Cheese Grater” MacBook. In this article, we will be taking a closer look at the topics that will affect…
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