Category: Case Studies

Health & Fitness apps got organic boost using paid media+ASO

About Health & Fitness Category We see a trend with Health & Fitness apps picking up organic traffic in springtime, supposedly explained by warmer weather and willingness to go outside and work out in general. The average category benchmark for impressions/installs is 4.3% over the last 6 months (data from AppTweak). This category is relatively…
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How hiMoment boosted install performance using icon testing

About hiMoment hiMoment is a fabulous motivation & gratitude journal app. It helps to create good habits with premium tracks focused on relaxation, self-love, confidence, romantic relationships, relationships, movement, or work. It empowers you in moments of stress with its BOOST method. Goal Increase app visibility in Apple App Store & Google Play Store in…
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How Twist’s installs grew 100% using App Store Optimization

  “Working with The App Growth Network was a useful way for our team to get our feet wet with ASO. They were very communicative and responsive to our needs and questions.” – Breanna Loury, Head of Marketing at Doist   About Twist: Twist is a team communication app created by Doist, the team behind…
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How Elsewhere boosted organic traffic using Apple search ads

Case Study: How Elsewhere boosted the organic traffic by 50% using Apple Search Ads (Correlation Between Apple Search Ads and Organic Downloads) Elsewhere is a free meme maker app allowing users to create customized meme clips from pre-selected funny video content. The app is currently on iOS only. Elsewhere’s Business Objective App Growth Network’s goal…
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