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Mobile App Tools (SDKs) Simplified: How to Choose the Best For Your App

For some, the world of mobile SDKs (Software Development Kits) is fascinating, perhaps even straightforward to comprehend. But for many, it’s like going down the rabbit hole. So many types, versions, functions and categories to sift through – serving different needs – like analytics, advertising, attribution, user engagement, customer self-serve (like chatbots), monetization…you get the…
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Coronavirus Impact on the App Industry (Webinar Highlights)

The quarantine and social distancing phenomena of the last several months has more consumers than ever before turning to mobile for, well, pretty much everything. Connecting to friends and family, meeting new people, entertainment, classroom learning, working, staying on top of instant news updates has all moved to the only place that is “safe” –…
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Why Social Proof Works & 3 Effective Ways To Use it for App Growth

“I’ll have what he’s having.” “Jump on the bandwagon.” “Follow in her footsteps.” All of these common sayings in some way reference the idea of “social proof” – which is not a new concept in marketing. What exactly is social proof? It was first coined by Robert Cialdini in 1984 in his book, Influence. It’s…
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ASA 2020: How To Make Apple Search Ads Work For You

Let’s talk about one of our favorite subjects: Apple Search Ads. The beauty (and perhaps the curse) of this platform is that there is SO much you can do with it. And while it may seem pretty intuitive once you get started, knowing the ins and outs – and how to run a tight, high-performing…
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3 Expert App Growth Tips from the Mobile Industry’s Best (Takeaways from Mobile Growth Summit 2020 in SF)

The AGN team attended and sponsored the first Mobile Growth Summit of the year in San Francisco, CA. The two-day conference took place on February 12-13, right before Valentine’s day. The love and passion for all things mobile growth could be felt in the air as a diverse crowd of appreneurs, digital marketing vendors, and…
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Why User Retention Rate Is Your App’s Most Important KPI (App Growth Blog Series Part 7)

In 2017, it was found that 71% of all app users churn within 90 days – in other words,  a whole lot!  And even in the most recently measured period (April 2019), only 32% of users returned to an application 11 times or more. Sadly, this number represents a 6% decrease from the previous year.…
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A List of Reliable Apps For Coronavirus News

  It goes without saying that the Coronavirus is at the top of the global community’s mind – and rightfully so. It’s a worldwide phenomenon that has everyone baffled, perhaps downright scared, with no solid idea of what to make of it all.    And the news changes daily – even hourly – because that’s…
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6 Useful Tips To Boost App User Activation (App Growth Blog Series Part 6)

We’ve spent the last 5 parts of this App Growth Blog Series talking about the user acquisition stage of the funnel – both in terms of paid (ASA, Facebook Ads) and organic growth channels (ASO, social media and content marketing). Getting your app installed is the crucial first step, but it definitely doesn’t stop there.…
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What You Need To Know About Apple Search Ads (App Growth Blog Series Part 5)

As we continue our analysis of the acquisition stage of the funnel, we’ll talk more about paid channels you can leverage to grow your app. Along with Facebook Ads, Apple Search Ads (ASA) is a channel worth considering for many reasons. In this part of our App Growth Blog Series, we’ll cover some ASA basics…
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How to Create Facebook Ads: Your Detailed Guide (App Growth Blog Series Part 4)

In this article, we stay on the Acquisition stage of the funnel but will switch gears from organic growth channels to paid growth channels. We’ll take a deep dive into Facebook advertising and guide you through a step-by-step approach for how to create and run effective Facebook ads for your app. Facebook ads are a…
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