The mobile industry has been on fire for the last decade and shows no sign of being extinguished any time soon. And while these days your attention may be more focused on which holiday pajamas you’ll wear this year (reindeer or snowmen?) or which Netflix show to binge on New Year’s day – you should…
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Finding a mobile and app marketing partner may seem easier than it actually is. In order to obtain consistent product growth, your marketing partner needs to strategize its marketing efforts to include organic and paid channels such as SEO, ASO, Adwords, UAC, Apple Search Ads, Facebook Ads, Ad network Advertising & Affiliate marketing. Here at…
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“We feel so honoured to be recognized by Clutch and to be receiving another one of their leadership awards. We’ve worked with so many great partners and clients that helped us grow and get to where we are today. It’s even more exciting that this is just the beginning. We’re very grateful for the support.”…
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Thank you for interviewing with us Anton. Can you please tell us more about yourself, what you do and how long have you been in the app business? My name is Anton Tatarinovich, Head of Marketing at SplitMetrics. I’ve been working in the tech industry for 4 years and past 2 years – in mobile…
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This July our founder, Fouad, held a workshop at App Growth Summit Seattle about the latest ASO discoveries and case studies: If you missed it, here is a recap : What is a simple App Store Optimization definition? It’s the process that sets your mobile app for success because it helps your app rank higher…
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Thank you for interviewing with us Laurie, Can you please tell us more about yourself? Did you have knowledge prior to entering the app world? Hi everyone! I’m the CMO at AppTweak and ASO Tool pioneer. I’m passionate about new technologies and apps. I love finding new ideas to spread valuable content on App Store…
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App development is all fun and games, right? Mostly, yes! But you have to remember that there is probably someone, somewhere in the world having just as much fun developing a similar app. Chances are your idea isn’t new and there’s something like it already on the app store. But, this is a great thing!…
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In this report, we uncover some of the key marketing strategies and tactics behind, what we found to be, the most relevant traveling apps in the airfare industry. We took a deep dive into Expedia, Hopper, and Skyscanner’s marketing tactics and mobile app adaptation strategies. We gathered the data we found to be the most…
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Having amazing app store screenshots plays a critical role in on-page App Store Optimization (ASO). For one, optimizing screenshots in the Apple App Store and Google App Store can significantly increase your conversion rates. What is a conversion rate? In general terms, it’s the percentage of users who have performed a desired action. In this…
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Thanks for talking with us Elsa! Please let us know more about you. How did you first enter the App Business and what do you do? Once you go ‘App’ you never go back; that’s what happened to me 3 years ago when I started in the mobile app industry by coincidence. Since then, I…
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