We had the pleasure of having Juan Gutter as our next expert interview guest. Juan is in charge of Performance Marketing for Glovo, the leading on-demand courier service in Europe that purchases, picks up, and delivers products ordered through its mobile app. He shares with us helpful app marketing insider tips that lead to app…
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App Store Optimization determines your app’s visibility in the app stores, making it a key factor for organic growth and app success. Apple continues to claim that 65% of downloads happen directly after an App Store search, so it’s clear how optimizing how you rank in app store search is definitely worthwhile. We’re frequently asked…
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“Retention is a deal-breaker.” Is this a bold statement? More importantly…is this true? The above is a direct quote from our CEO, Fouad Saeidi, during an interview for Retention Masterclass, “Hooked: how to build mobile habits for better user retention” conducted by John Koetsier and Peggy Anne Salz. Here we’ll share more highlights from this…
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We are very honored to have had the privilege of interviewing Darius Mora of the extremely successful journaling app, Reflecty. He’s a true app expert that knows what it’s like to have apps that flop and ones that have skyrocketed to success. Read on for some excellent tips and advice from his own learnings. The…
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Ask any mobile app industry expert: “what’s the most important metric to track for my app?” More than likely, you’ll get the same answer from most, if not all, of them: “retention.” Especially when it comes to new apps, the reasons to maximize user retention are many, including viral user acquisition and monetization, among others.…
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We can’t emphasize this point enough: you must take a data-driven approach in order to have a successful app. This means identifying and tracking the key metrics that most affect a mobile app’s performance. Having the right tools is critical to staying on top of the data so that you can create, revise, or –…
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Bottom line: if you want to make informed, smart decisions about your mobile app, you need actionable data with clear visualization. Without the numbers, you simply have no way of knowing how your app product is performing, what (or if) marketing efforts are working, and how profitable your app is (or isn’t!). There are 3…
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Building an app takes money. Marketing your app so that people know your app exists and getting them to download it takes money – but does it really have to be that much? In an ideal world, your ideal app marketing mix consists of 3 parts: paid media, earned media, and owned media. And they…
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Building an app? Have an app that could use a growth boost? Our App Growth Network founder and CEO, Fouad Saeidi, was recently featured in “Fix the Convince,” a business marketing optimization podcast, where he reveals tips about winning app growth strategies. From App Store Optimization (ASO) to paid app campaigns to key metrics to…
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Did you know that, on average, marketers use more than 12 tools every day to manage their marketing and product data? Combining learnings and extracting insights from so many sources is not only chaotic but incredibly time-consuming. In this post, we’ll be summarizing an MGS Global Virtual Conference 1.0 session led by our Sr. Growth…
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