It’s no question that Apple’s new privacy mandate will reshape how advertisers track, target, and optimize their mobile app advertising campaigns on iOS 14. Deterministic conversion attribution as we know it will be a thing of the past, forcing user acquisition and product teams to figure out how to adjust their strategies to continue allocating…
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We all know that user acquisition is key for mobile app growth. What better way to learn the ins and outs of user acquisition than by speaking to UA managers directly? In this app expert interview, we hear from Max Maserman of CallApp. Read on to get his pro tips on user acquisition strategies for…
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We made it. The year 2020 is officially behind us and into 2021 we go. Last year was unpredictable, challenging, and – for the mobile app industry – exceptional in many ways. At the peak of COVID, mobile usage skyrocketed. Mobile app statistics show that mobile app downloads increased by over 30% in the first…
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For many, the idea of wrapping up 2020 and moving forward into 2021 is a comforting one. For others – specifically, those whose livelihood depends on mobile app performance – 2021 signals the beginning of the end. Perhaps this is a bit melodramatic, but early 2021 is when Apple promises to implement the new iOS14…
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In an ideal world, you’ve launched a mobile app and have a large enough marketing budget to support a solid app marketing mix. This includes a paid media strategy which means that you have the funds to invest money into Facebook Ads, Google UAC, for commissioning influencers and beyond. But, not all app developers have…
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If you want to be inspired by the story of a cool brand that almost threw its hands up after COVID hit – only to come together as a team, switch gears and break their own growth records – then read on! Isabella Jiao, VP of Marketing at FanFood App gives some awesome insider tips…
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Below you’ll find the main takeaways from our MGS Virtual Conference 2.0 panel: “Global Gaming User Acquisition and Automation in 2021”. The insights are drawn from our two expert UA panel guests: Nick Cullen, UA Manager at Game Hive and John Clark, Director of Growth at Global Worldwide. While many of these strategies apply to…
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This week we get some amazing gaming user acquisition insights and tips from William Grigat of Mistplay. We cover hot topics from what it really means to be a UA specialist, how to approach media networks and advice on tackling globalization the right way for hyper-casual games. Read on to get this valuable information straight…
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Why ASO? Saying that the app market is one of the most crowded and competitive spaces in the world is hardly an exaggeration. The numbers speak for themselves – there are 2.2 million apps on the Apple App Store and 2.8 million apps on the Google App Store. And, according to Apple, 65% of downloads…
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One lesson that the COVID pandemic has taught us is that societies, industries and economies can change unexpectedly at a rate and scale that nobody has the ability to predict. Announcing far-reaching forecasts with an absolute guarantee is not only misleading but also futile. But what we can do is highlight trends and the overall…
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