Building an app takes money. Marketing your app so that people know your app exists and getting them to download it takes money – but does it really have to be that much? In an ideal world, your ideal app marketing mix consists of 3 parts: paid media, earned media, and owned media. And they…
Read more
Building an app? Have an app that could use a growth boost? Our App Growth Network founder and CEO, Fouad Saeidi, was recently featured in “Fix the Convince,” a business marketing optimization podcast, where he reveals tips about winning app growth strategies. From App Store Optimization (ASO) to paid app campaigns to key metrics to…
Read more
Did you know that, on average, marketers use more than 12 tools every day to manage their marketing and product data? Combining learnings and extracting insights from so many sources is not only chaotic but incredibly time-consuming. In this post, we’ll be summarizing an MGS Global Virtual Conference 1.0 session led by our Sr. Growth…
Read more
Launching a new app is just as challenging as it is exciting. Many people have come up with great app ideas that can solve our daily problems, but few actually go ahead with launching projects. Research shows that 72% of new mobile app products fail to sufficiently perform due to inadequate research. So it’s…
Read more
Thanks to today’s advanced video conferencing and remote communication technology, our world’s new socially-more-distant ways don’t keep us from getting helpful learnings about the ever-evolving mobile app industry. Attending conferences, workshops, and forums are an invaluable source of information. So even though this year’s 2020 ASO Conference on May 13th switched from its typically…
Read more
In the world of apps and app marketing, having access to the right data – and using it wisely – can either make or break your app’s success. The truth is that the competition out there is so tough, that dissatisfaction with one tiny aspect of your app is enough to churn a user and…
Read more
In marketing – focusing here specifically on mobile app marketing – attribution is a practice that all savvy marketers should use to truly understand the value of their marketing efforts. Without it, a media channel that seems to be a winner from one filter may not actually deliver the results you ultimately want. Getting more…
Read more
It seems like we’ve been hearing this forever – and no matter where you fall on their love/hate spectrum – the truth is that Facebook is still the king of the social media jungle. With over 2.5 billion monthly active Facebook users worldwide, there’s just no denying its power and ability to reach any type…
Read more
Let’s talk again about one of our favorite topics: App Store Optimization for the App Store. For something so seemingly simple, ASO remains an elusive, ever-changing process any marketer must constantly study to truly understand. Just when you think you’ve got it, it changes and evolves again. For ASO for the App Store, you…
Read more
If there’s an app category that’s wildly popular (and lucrative) with no signs of slowing down anywhere in the long term horizon, it’s gaming. It’s forecasted that in 2020, the mobile game industry will generate $100 billion in revenue, $14 billion more than last year. Currently, games represent 72% of total spending in the app…
Read more
