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game app monetization rewarded advertising

Top Trend for Game App Monetization: Rewarded Advertising

If there’s an economy that didn’t suffer much during the tragedy of the COVID-19 pandemic, it’s the app industry. In Q2 2020, global consumer spend on mobile apps reached a record of $27 million U.S. dollars, representing $4 billion year-over-year growth.  As we narrow in on specific verticals, we can see where most of the…
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How To Create App Screenshots That Boost Conversion (2020)

Consider this: not every app store visitor who comes across your listing will read your app’s description, but 100% of them will be exposed to your first-impression screenshot.  That’s why app screenshots play such a pivotal role in on-page App Store Optimization (ASO). Optimizing screenshots in the App Store and Google Play store has been…
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Best Mobile App Attribution Tools 2020 blog post image

Best Mobile App Attribution Tools 2020

As a data-driven app marketing agency, we talk a lot about different types of app measurement tools. That’s because having an analytical approach based on the data is the best way to make your app successful for the long haul. We’ve recently shared our top 3 picks for the best ASO tools, and now we’d…
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Expert Interview with Adjust Agency Partnerships Manager Philip Bruno

Expert Interview: Philip Bruno, Agency Partnerships Manager at Adjust

This week we get some amazing industry insights and tips from Philip Bruno of Adjust, the industry leader in mobile measurement and fraud prevention. We cover everything from COVID-19 updates, the hottest mobile trends, how to app marketers can prepare for the upcoming iOS 14 updates and more. Read on to get all this valuable…
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Expert Interview with Juan Gutter of Glovo App

Expert Interview: Juan Gutter of Glovo App

We had the pleasure of having Juan Gutter as our next expert interview guest. Juan is in charge of Performance Marketing for Glovo, the leading on-demand courier service in Europe that purchases, picks up, and delivers products ordered through its mobile app.  He shares with us helpful app marketing insider tips that lead to app…
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Best ASO Tools top 3 for 2020 blog post

Best ASO Tools: Top 3 for 2020

App Store Optimization determines your app’s visibility in the app stores, making it a key factor for organic growth and app success. Apple continues to claim that 65% of downloads happen directly after an App Store search, so it’s clear how optimizing how you rank in app store search is definitely worthwhile. We’re frequently asked…
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Why App Retention is #1 for Growth

“Retention is a deal-breaker.” Is this a bold statement? More importantly…is this true? The above is a direct quote from our CEO, Fouad Saeidi, during an interview for Retention Masterclass, “Hooked: how to build mobile habits for better user retention” conducted by John Koetsier and Peggy Anne Salz. Here we’ll share more highlights from this…
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App Expert Interview: Darius Mora, CMO of Reflecty

We are very honored to have had the privilege of interviewing Darius Mora of the extremely successful journaling app, Reflecty. He’s a true app expert that knows what it’s like to have apps that flop and ones that have skyrocketed to success. Read on for some excellent tips and advice from his own learnings. Can…
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5 app user on-boarding tips

5 App User Onboarding Tips to Increase Retention

Ask any mobile app industry expert: “what’s the most important metric to track for my app?” More than likely, you’ll get the same answer from most, if not all, of them: “retention.”  Especially when it comes to new apps, the reasons to maximize user retention are many, including viral user acquisition and monetization, among others.…
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Top KPIs to track for your app in 2020

12 KPIs to Track for Your App in 2020

We can’t emphasize this point enough: you must take a data-driven approach in order to have a successful app. This means identifying and tracking the key metrics that most affect a mobile app’s performance. Having the right tools is critical to staying on top of the data so that you can create, revise, or –…
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