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12 KPIs to Track for Your App in 2023

The mobile app industry has been showing a steady upward trend in growth for years now, and 2023 is no different. With mobile apps expected to generate over $93 billion in revenue this year, it’s clear that the industry is thriving. But it’s not easy to make an app successful, and one of the key…
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How to to Increase ARPU for 4 Key App Monetization Models

As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one of the most important KPIs to track for your app. It’s a key metric to work on to optimize app subscription revenue. First off, what is ARPU? It’s the average amount of revenue generated by each active…
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The App Growth Show: S2 E9 Airbridge

Season 2: Episode 9: Understanding App User Conversion Through Multi-Touch Attribution Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help…
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How to Optimize App Subscription Revenue with User Segments

As more and more mobile apps adopt freemium and subscriptions as their main monetization model, most app publishers are finding that they share the same challenge: converting free app users into paid app users.  That’s because generating app subscription revenue is hard! There is simply no one clear path to optimizing revenue and making your…
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The App Growth Show: S2 E8 Tempr

Season 2: Episode 8: How To Scale Your App’s UA Strategy Using Prediction & Automation Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we…
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How to Leverage User-Generated Content to Boost App Growth

When it comes to app marketing, or even marketing in general, are social influencers a thing of the past? Not exactly. But there is something that keeps gaining an increasingly larger amount of ground: user-generated content or UGC.  More and more marketers are considering user-generated content “the new influencer marketing” and are using it to…
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The App Growth Show: S2 E7 Products That Count

Season 2: Episode 7: How To Build A Successful App In Today’s Competitive Landscape Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are…
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The App Growth Show: S2 E6 Helpshift

Season 2: Episode 6: The Ultimate In-App Tool To Keep Your Users Engaged Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able…
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Why You want to Add SEO to your App Growth Strategy

When we think of the word optimization for apps, App Store Optimization (ASO) is most likely the first thing that comes to mind. But, what about Search Engine Optimization (SEO)? Does SEO make an impact on app growth, and should SEO be a part of your app marketing strategy?   Answer: Absolutely!   As such…
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The App Growth Show: S2 E5 AppTweak

Season 2: Episode 5: How ASO Is Changing & Its Effect On Your App Growth Potential Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey,…
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