Category: Articles

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How To Choose Your Mobile App Platform: Android vs iOS Pros & Cons

One of the biggest questions when building an app is: which app platform should I build my app for – iOS or Android? Or both? The answer is actually not so simple. You may benefit from starting as either an Apple app or a Play Store app depending on your situation.   Why? Because there…
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App Growth Network Awarded As A Top Mobile Marketing Agency in Canada

Competition is tough. This is true for everyone in the mobile app business from app publishers to developers to mobile marketing agencies. And the number of mobile apps doesn’t seem to be slowing down any time soon – there are 2.1 Android apps are available on the Google Play Store and 1.8 million apps are…
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New Updates at the Apple WWDC19

Apple has been one of the world’s biggest tech pioneers. The yearly WWDC is the biggest conference Apple will host. At the WWDC19, Apple released many new updates on its products and services like the wallet-breaking “Cheese Grater” MacBook. In this article, we will be taking a closer look at the topics that will affect…
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Why Customer Retention Strategies Make Or Break Your Business (2019 MAU Conference Tips)

Companies often focus on attracting new customers because they believe that new customers will help increase their revenue and growth. However, many companies overlook the importance of retention. Without customer retention – or solid retention strategies – no company will be able to optimize long term growth because the customers you attract today will only…
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Key Changes Google I/O 2019 Made to Play Store App Marketing

Developments Google has announced a number of new developments to the existing Play Store to enhance developers’ user experiences. Two of the more prominent enhancements made include its App Download Size Compression and its Peer Group Benchmarks. App Download Size Compression App Download Size has always been a major concern for developers. Google heard the…
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Top Mobile App Attribution Tools

For mobile app marketing it is very important to measure the effectiveness of marketing campaigns which is function of following User Acquisition Source Target Audience Ad Type Ad Creative Having a mobile attribution tool in place helps to attribute an install to source of user acquisition and marketing campaign on a single platform for your…
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Trendy App Store Marketing Tips 2019: Takeaways from Conferences

February was a good month for me, attending various conferences in L.A. and San Francisco, getting to know so many new trends and pools of talent in different areas of app growth marketing, user acquisition, and retention. Not everyone gets the privilege to attend these conferences, so we have summarized some top notes here for…
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The Best ASO Tools

Best ASO tools 2020: (Continuously updated) App Store Optimization is a key driver of organic growth and overall app success, making it a favoured strategy for app developers. When you consider that 70% of App Store visitors use search to find apps and 65% of downloads happen directly after an App Store search, it’s easy…
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4 Key Mobile User Retention Strategies for Growth

One of the major problems that app marketers face is retaining users. Only 10%-12% of users remain active after 7 days and only 4%-5% of users after 30 days. User retention strategies range from customized and personalized onboarding to push notifications. It’s important to analyze the needs of your users and implement strategies accordingly. There…
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Holistic Cross Devices Optimization where ASO marries SEO

After 6 years of working on App Store Optimization projects, speaking with a lot of masterminds in the App industry and running experiments on 100+ apps, I finally realized the true success of the organic growth of mobile applications which is only feasible when you look at it from a holistic cross-devices strategy. The infographic…
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