Category: Articles

How to Build Efficient App Data Reports

Did you know that, on average, marketers use more than 12 tools every day to manage their marketing and product data? Combining learnings and extracting insights from so many sources is not only chaotic but incredibly time-consuming. In this post, we’ll be summarizing an MGS Global Virtual Conference 1.0 session led by our Sr. Growth…
Read more

banne for how tow market research new mobile apps blog post

How to: Market Research New Mobile Apps

Launching a new app is just as challenging as it is exciting. Many people have come up with great app ideas that can solve our daily problems, but few actually go ahead with launching projects. Research shows that 72% of new mobile app products fail to sufficiently perform due to inadequate research.   So it’s…
Read more

5 Tips From Mobile Growth Experts (ASO Conference 2020 Highlights)

Thanks to today’s advanced video conferencing and remote communication technology, our world’s new socially-more-distant ways don’t keep us from getting helpful learnings about the ever-evolving mobile app industry. Attending conferences, workshops, and forums are an invaluable source of information.   So even though this year’s 2020 ASO Conference on May 13th switched from its typically…
Read more

Why Do I Need App Analytics? Here are 5 Good Reasons

In the world of apps and app marketing, having access to the right data – and using it wisely – can either make or break your app’s success. The truth is that the competition out there is so tough, that dissatisfaction with one tiny aspect of your app is enough to churn a user and…
Read more

how to crush your business goals featured image

How to Crush Your Business Goals Using Mobile App Attribution

In marketing – focusing here specifically on mobile app marketing – attribution is a practice that all savvy marketers should use to truly understand the value of their marketing efforts. Without it, a media channel that seems to be a winner from one filter may not actually deliver the results you ultimately want. Getting more…
Read more

Facebook news 4 updates for marketers to know

Facebook News! 4 Updates for Marketers to Know

It seems like we’ve been hearing this forever – and no matter where you fall on their love/hate spectrum – the truth is that Facebook is still the king of the social media jungle. With over 2.5 billion monthly active Facebook users worldwide, there’s just no denying its power and ability to reach any type…
Read more

ASO growth hack featured image

App Store Growth Hack Alert! How to More than Double Your ASO Keyword List

Let’s talk again about one of our favorite topics: App Store Optimization for the App Store. For something so seemingly simple, ASO remains an elusive, ever-changing process any marketer must constantly study to truly understand. Just when you think you’ve got it, it changes and evolves again.    For ASO for the App Store, you…
Read more

How to soft launch a game app featured image

How to Soft Launch a Game App: The Steps & Costs You Need to Know

If there’s an app category that’s wildly popular (and lucrative) with no signs of slowing down anywhere in the long term horizon, it’s gaming. It’s forecasted that in 2020, the mobile game industry will generate $100 billion in revenue, $14 billion more than last year. Currently, games represent 72% of total spending in the app…
Read more

featured image for Mobile SDKs blog post

Mobile App Tools (SDKs) Simplified: How to Choose the Best For Your App

For some, the world of mobile SDKs (Software Development Kits) is fascinating, perhaps even straightforward to comprehend. But for many, it’s like going down the rabbit hole. So many types, versions, functions and categories to sift through – serving different needs – like analytics, advertising, attribution, user engagement, customer self-serve (like chatbots), monetization…you get the…
Read more

coronavirus impact on the app industry featured image

Coronavirus Impact on the App Industry (Webinar Highlights)

The quarantine and social distancing phenomena of the last several months has more consumers than ever before turning to mobile for, well, pretty much everything. Connecting to friends and family, meeting new people, entertainment, classroom learning, working, staying on top of instant news updates has all moved to the only place that is “safe” –…
Read more