Consider this: not every app store visitor who comes across your listing will read your app’s description, but 100% of them will be exposed to your first-impression screenshot. That’s why app screenshots play such a pivotal role in on-page App Store Optimization (ASO). Optimizing screenshots in the App Store and Google Play store has been…
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As a data-driven app marketing agency, we talk a lot about different types of app measurement tools. That’s because having an analytical approach based on the data is the best way to make your app successful for the long haul. We’ve recently shared our top 3 picks for the best ASO tools, and now we’d…
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App Store Optimization determines your app’s visibility in the app stores, making it a key factor for organic growth and app success. Apple continues to claim that 65% of downloads happen directly after an App Store search, so it’s clear how optimizing how you rank in app store search is definitely worthwhile. We’re frequently asked…
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“Retention is a deal-breaker.” Is this a bold statement? More importantly…is this true? The above is a direct quote from our CEO, Fouad Saeidi, during an interview for Retention Masterclass, “Hooked: how to build mobile habits for better user retention” conducted by John Koetsier and Peggy Anne Salz. Here we’ll share more highlights from this…
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Ask any mobile app industry expert: “what’s the most important metric to track for my app?” More than likely, you’ll get the same answer from most, if not all, of them: “retention.” Especially when it comes to new apps, the reasons to maximize user retention are many, including viral user acquisition and monetization, among others.…
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We can’t emphasize this point enough: you must take a data-driven approach in order to have a successful app. This means identifying and tracking the key metrics that most affect a mobile app’s performance. Having the right tools is critical to staying on top of the data so that you can create, revise, or –…
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Bottom line: if you want to make informed, smart decisions about your mobile app, you need actionable data with clear visualization. Without the numbers, you simply have no way of knowing how your app product is performing, what (or if) marketing efforts are working, and how profitable your app is (or isn’t!). There are 3…
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Building an app takes money. Marketing your app so that people know your app exists and getting them to download it takes money – but does it really have to be that much? In an ideal world, your ideal app marketing mix consists of 3 parts: paid media, earned media, and owned media. And they…
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Building an app? Have an app that could use a growth boost? Our App Growth Network founder and CEO, Fouad Saeidi, was recently featured in “Fix the Convince,” a business marketing optimization podcast, where he reveals tips about winning app growth strategies. From App Store Optimization (ASO) to paid app campaigns to key metrics to…
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Did you know that, on average, marketers use more than 12 tools every day to manage their marketing and product data? Combining learnings and extracting insights from so many sources is not only chaotic but incredibly time-consuming. In this post, we’ll be summarizing an MGS Global Virtual Conference 1.0 session led by our Sr. Growth…
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