In marketing – focusing here specifically on mobile app marketing – attribution is a practice that all savvy marketers should use to truly understand the value of their marketing efforts. Without it, a media channel that seems to be a winner from one filter may not actually deliver the results you ultimately want. Getting more…
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It seems like we’ve been hearing this forever – and no matter where you fall on their love/hate spectrum – the truth is that Facebook is still the king of the social media jungle. With over 2.5 billion monthly active Facebook users worldwide, there’s just no denying its power and ability to reach any type…
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Let’s talk again about one of our favorite topics: App Store Optimization for the App Store. For something so seemingly simple, ASO remains an elusive, ever-changing process any marketer must constantly study to truly understand. Just when you think you’ve got it, it changes and evolves again. For ASO for the App Store, you…
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If there’s an app category that’s wildly popular (and lucrative) with no signs of slowing down anywhere in the long term horizon, it’s gaming. It’s forecasted that in 2020, the mobile game industry will generate $100 billion in revenue, $14 billion more than last year. Currently, games represent 72% of total spending in the app…
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For some, the world of mobile SDKs (Software Development Kits) is fascinating, perhaps even straightforward to comprehend. But for many, it’s like going down the rabbit hole. So many types, versions, functions and categories to sift through – serving different needs – like analytics, advertising, attribution, user engagement, customer self-serve (like chatbots), monetization…you get the…
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The quarantine and social distancing phenomena of the last several months has more consumers than ever before turning to mobile for, well, pretty much everything. Connecting to friends and family, meeting new people, entertainment, classroom learning, working, staying on top of instant news updates has all moved to the only place that is “safe” –…
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“I’ll have what he’s having.” “Jump on the bandwagon.” “Follow in her footsteps.” All of these common sayings in some way reference the idea of “social proof” – which is not a new concept in marketing. What exactly is social proof? It was first coined by Robert Cialdini in 1984 in his book, Influence. It’s…
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Let’s talk about one of our favorite subjects: Apple Search Ads. The beauty (and perhaps the curse) of this platform is that there is SO much you can do with it. And while it may seem pretty intuitive once you get started, knowing the ins and outs – and how to run a tight, high-performing…
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The AGN team attended and sponsored the first Mobile Growth Summit of the year in San Francisco, CA. The two-day conference took place on February 12-13, right before Valentine’s day. The love and passion for all things mobile growth could be felt in the air as a diverse crowd of appreneurs, digital marketing vendors, and…
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In 2017, it was found that 71% of all app users churn within 90 days – in other words, a whole lot! And even in the most recently measured period (April 2019), only 32% of users returned to an application 11 times or more. Sadly, this number represents a 6% decrease from the previous year.…
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