Category: Articles

Travel Apps Industry Report

In this report, we uncover some of the key marketing strategies and tactics behind, what we found to be, the most relevant traveling apps in the airfare industry. We took a deep dive into  Expedia, Hopper, and Skyscanner’s marketing tactics and mobile app adaptation strategies. We gathered the data we found to be the most…
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10 App Store Screenshots Best Practices That Boost Conversion Rates

Having amazing app store screenshots plays a critical role in on-page App Store Optimization (ASO). For one, optimizing screenshots in the Apple App Store and Google App Store can significantly increase your conversion rates.  What is a conversion rate? In general terms, it’s the percentage of users who have performed a desired action. In this…
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How To Choose Your Mobile App Platform: Android vs iOS Pros & Cons

One of the biggest questions when building an app is: which app platform should I build my app for – iOS or Android? Or both? The answer is actually not so simple. You may benefit from starting as either an Apple app or a Play Store app depending on your situation.   Why? Because there…
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App Growth Network Awarded As A Top Mobile Marketing Agency in Canada

Competition is tough. This is true for everyone in the mobile app business from app publishers to developers to mobile marketing agencies. And the number of mobile apps doesn’t seem to be slowing down any time soon – there are 2.1 Android apps are available on the Google Play Store and 1.8 million apps are…
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New Updates at the Apple WWDC19

Apple has been one of the world’s biggest tech pioneers. The yearly WWDC is the biggest conference Apple will host. At the WWDC19, Apple released many new updates on its products and services like the wallet-breaking “Cheese Grater” MacBook. In this article, we will be taking a closer look at the topics that will affect…
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Why Customer Retention Strategies Make Or Break Your Business (2019 MAU Conference Tips)

Companies often focus on attracting new customers because they believe that new customers will help increase their revenue and growth. However, many companies overlook the importance of retention. Without customer retention – or solid retention strategies – no company will be able to optimize long term growth because the customers you attract today will only…
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Key Changes Google I/O 2019 Made to Play Store App Marketing

Developments Google has announced a number of new developments to the existing Play Store to enhance developers’ user experiences. Two of the more prominent enhancements made include its App Download Size Compression and its Peer Group Benchmarks. App Download Size Compression App Download Size has always been a major concern for developers. Google heard the…
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Top Mobile App Attribution Tools

For mobile app marketing it is very important to measure the effectiveness of marketing campaigns which is function of following User Acquisition Source Target Audience Ad Type Ad Creative Having a mobile attribution tool in place helps to attribute an install to source of user acquisition and marketing campaign on a single platform for your…
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Trendy App Store Marketing Tips 2019: Takeaways from Conferences

February was a good month for me, attending various conferences in L.A. and San Francisco, getting to know so many new trends and pools of talent in different areas of app growth marketing, user acquisition, and retention. Not everyone gets the privilege to attend these conferences, so we have summarized some top notes here for…
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The Best ASO Tools 2019

Best ASO tools 2019: (Continuously updated) App Store Optimization is a favoured strategy for developers, as the organic growth that accompanies ASO is a key determinant of app success. With the evolution of Apple Search Ads, ASO tools have advanced significantly in the past 3 years. Additionally, developers are leveraging the Search Ads APIs to…
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