Ask any app marketer what their preferred paid user acquisition channels are to achieve app growth business goals, and Google Universal App Campaigns (UAC) are almost always on the list. That’s because UAC provide attainable advertising access to the behemoth that is Google and all its network of properties—including Google Search, Google Play, YouTube and…
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As users scroll through app stores, what’s the first visual element that they see of every single app listed—before the app name, screenshots, etc? App icons. And with 2.22 million apps in the Apple Store and 3.48 million in Google Play, you can be sure that users have plenty of apps to choose from. Every…
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With the hustle and bustle of the holiday season coming up, it can be hard to stand out from the crowd. Whether you’re a wellness app looking to encourage users to join a fitness challenge for the New Year, a cooking app looking to live-stream holiday cooking guides, or a media app looking to premiere…
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The proof is clear: Apple Search Ads is blowing everyone out of the water in the paid user acquisition game. The Financial Times reports that Apple Search ads is responsible for 58% of all iPhone app downloads. This is a staggering leap compared to the 17% share it had just one year ago. The reality…
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There’s a reason why we talk so much about the importance of having a data-first approach when it comes to effective app marketing strategies. You’ve probably heard the stats: there are over 3.4 million apps on Google Play and over 2.2 million apps on the Apple App Store. With that kind of competition, all…
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For everyone in the mobile app industry, the new iOS 15 update is a huge deal. For app marketers and app developers (or anyone looking to seriously boost app conversion rates!), new Apple iOS 15 features present a huge opportunity—while the testing capabilities present some challenges. The iOS15 features making the biggest headlines are Custom…
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We love a good app growth story, don’t you? When we heard the story of Blue Fever app—its founders, how it started, the reason for its existence, its growth, its transformation—we knew it had to be told. We talked directly with the co-founders of Blue Fever, Greta McAnanay (current CEO) and Lauren Tracy (former CEO),…
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Picture this: you have an amazing app product on the app stores. You’ve built up momentum by acquiring a quality user base, maintaining solid app user retention numbers and earning steady profit every month. Based on your data, you know your app is on to something big…if you could just get that extra capital…
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“What does it take to get my app to the top of the charts?” Ah, the million dollar question. And if the answer were that simple, all app developers and publishers would be multi-millionaires. And we, as an app marketing agency, would have a super easy job! So, what does it take to have a…
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As app marketers, we try out a lot of apps. We all have our list of favorites that span the spectrum of app categories—from health & wellness to fintech to gaming. But there’s one that’s infiltrated our team and gotten a number of us hooked (we won’t mention any names)—and that game is CoinMaster. …
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