Category: Articles

Evolution-of-Mobile-App-Marketing

Evolution of Mobile App Marketing with iOS 14

It’s no question that Apple’s new privacy mandate will reshape how advertisers track, target, and optimize their mobile app advertising campaigns on iOS 14. Deterministic conversion attribution as we know it will be a thing of the past, forcing user acquisition and product teams to figure out how to adjust their strategies to continue allocating…
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Expert Interview with Max Maserman of Callapp

App Expert Interview: Max Maserman of CallApp

We all know that user acquisition is key for mobile app growth. What better way to learn the ins and outs of user acquisition than by speaking to UA managers directly? In this app expert interview, we hear from Max Maserman of CallApp. Read on to get his pro tips on user acquisition strategies for…
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2021 Predictions from Mobile App Experts

2021 Mobile App Experts Predictions

We made it. The year 2020 is officially behind us and into 2021 we go. Last year was unpredictable, challenging, and – for the mobile app industry – exceptional in many ways. At the peak of COVID, mobile usage skyrocketed. Mobile app statistics show that mobile app downloads increased by over 30% in the first…
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How to prepare for iOS14 DFA Opt ins

How to Prepare for iOS14 & IDFA Opt-ins for Apps

For many, the idea of wrapping up 2020 and moving forward into 2021 is a comforting one. For others – specifically, those whose livelihood depends on mobile app performance – 2021 signals the beginning of the end. Perhaps this is a bit melodramatic, but early 2021 is when Apple promises to implement the new iOS14…
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3 Best App Marketing Strategies for a Small Budget

In an ideal world, you’ve launched a mobile app and have a large enough marketing budget to support a solid app marketing mix. This includes a paid media strategy which means that you have the funds to invest money into Facebook Ads, Google UAC, for commissioning influencers and beyond. But, not all app developers have…
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5 tips for gaming user aquisition

5 Tips for Successful Gaming User Acquisition

Below you’ll find the main takeaways from our MGS Virtual Conference 2.0 panel: “Global Gaming User Acquisition and Automation in 2021”. The insights are drawn from our two expert UA panel guests: Nick Cullen, UA Manager at Game Hive and John Clark, Director of Growth at Global Worldwide. While many of these strategies apply to…
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Why ASO Best ASO practices for apps

Why ASO? Best ASO Practices for Apps

Why ASO? Saying that the app market is one of the most crowded and competitive spaces in the world is hardly an exaggeration. The numbers speak for themselves – there are 2.2 million apps on the Apple App Store and 2.8 million apps on the Google App Store. And, according to Apple, 65% of downloads…
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Mobile App Marketing Trends 2020 and beyond featured image

Mobile App Marketing Trends 2020 & Beyond

One lesson that the COVID pandemic has taught us is that societies, industries and economies can change unexpectedly at a rate and scale that nobody has the ability to predict. Announcing far-reaching forecasts with an absolute guarantee is not only misleading but also futile. But what we can do is highlight trends and the overall…
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game app monetization rewarded advertising

Top Trend for Game App Monetization: Rewarded Advertising

If there’s an economy that didn’t suffer much during the tragedy of the COVID-19 pandemic, it’s the app industry. In Q2 2020, global consumer spend on mobile apps reached a record of $27 million U.S. dollars, representing $4 billion year-over-year growth.  As we narrow in on specific verticals, we can see where most of the…
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How To Create App Screenshots That Boost Conversion (2020)

Consider this: not every app store visitor who comes across your listing will read your app’s description, but 100% of them will be exposed to your first-impression screenshot.  That’s why app screenshots play such a pivotal role in on-page App Store Optimization (ASO). Optimizing screenshots in the App Store and Google Play store has been…
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