Category: Articles

Why You want to Add SEO to your App Growth Strategy

When we think of the word optimization for apps, App Store Optimization (ASO) is most likely the first thing that comes to mind. But, what about Search Engine Optimization (SEO)? Does SEO make an impact on app growth, and should SEO be a part of your app marketing strategy?   Answer: Absolutely!   As such…
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App Growth Network Turns 4 & Reveals AGN 4.0!

Like any growing and thriving 3 year old, AGN is super excited to be turning 4!    June 28, 2022 marks 4 years that AGN has been in business, helping clients improve mobile app performance and overcome growth challenges through customized app marketing services, one app at a time.    And our progress has been…
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Changes to Firebase That You Need to Know

At this year’s Google I/O, numerous updates and improvements have been announced for the popular cloud-service and backend development platform, Firebase. From the introduction of the Firebase Extension Events to Crashlytics to App Check, and Firebase Performance Monitoring, we have picked out what is noteworthy for you. 1) Firebase Extension Firebase Extensions are prepackaged bundles…
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Key changes Google I/O 2022 introduced for Google Play Store

On Wednesday, May 11, 2022, Google announced a number of key changes to the Play Store at Google I/O 2022. The list of announcements is quite extensive, and we are here to provide you with key insights into what’s new. Starting with data privacy, they announced Private Sandbox. They also expanded into their custom store…
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4 Success Factors You Need to Master for App Sustainability

As an app marketing agency, it’s our job to help apps overcome challenges and achieve long-term app success. And the reality is that there are as many conditions of success as there are types of apps in the app stores! There simply isn’t one right way to do it, or any cookie-cutter approach that ensures…
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Best Mobile App Attribution Tools 2022

If you’re in the app business, you know how important your app analytics and mobile attribution are: knowing where your users come from and what they do once they get to your app is critical.  It comes as no surprise that whole companies specialize in providing solutions to stay on top of your app marketing…
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How to Conduct an ASO Audit for App Store Keywords & Creatives (Step-by Step Process)

This blog was written with our partner AppTweak and focuses on an ASO Audit conducted on the app Ella Verbs Spanish Conjugation in the US App Store. This audit consists of two parts, “Conducting an App Store Keyword Audit” and “Conducting an App Store Creative Audit”, respectively carried out by AppTweak and App Growth Network.…
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12 KPIs to Track for Your App in 2022

2022 is coming on at full speed and we thought it’s the right time to go over the key metrics that you should be aware of and hopefully improve as you grow your app. If you’ve looked at your app’s backend data you might feel lost as to what’s actually important. Having the right tools…
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How to set up Google Universal App Campaigns (UAC) the right way to achieve your app growth goals

Ask any app marketer what their preferred paid user acquisition channels are to achieve app growth business goals, and Google Universal App Campaigns (UAC) are almost always on the list.  That’s because UAC provide attainable advertising access to the behemoth that is Google and all its network of properties—including Google Search, Google Play, YouTube and…
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How to test & identify your best app icons in 5 steps

As users scroll through app stores, what’s the first visual element that they see of every single app listed—before the app name, screenshots, etc? App icons. And with 2.22 million apps in the Apple Store and 3.48 million in Google Play, you can be sure that users have plenty of apps to choose from. Every…
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