In an ideal world, you’ve launched a mobile app and have a large enough marketing budget to support a solid app marketing mix. This includes a paid media strategy which means that you have the funds to invest money into Facebook Ads, Google UAC, for commissioning influencers and beyond. But, not all app developers have…
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Below you’ll find the main takeaways from our MGS Virtual Conference 2.0 panel: “Global Gaming User Acquisition and Automation in 2021”. The insights are drawn from our two expert UA panel guests: Nick Cullen, UA Manager at Game Hive and John Clark, Director of Growth at Global Worldwide. While many of these strategies apply to…
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Why ASO? Saying that the app market is one of the most crowded and competitive spaces in the world is hardly an exaggeration. The numbers speak for themselves – there are 2.2 million apps on the Apple App Store and 2.8 million apps on the Google App Store. And, according to Apple, 65% of downloads…
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One lesson that the COVID pandemic has taught us is that societies, industries and economies can change unexpectedly at a rate and scale that nobody has the ability to predict. Announcing far-reaching forecasts with an absolute guarantee is not only misleading but also futile. But what we can do is highlight trends and the overall…
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If there’s an economy that didn’t suffer much during the tragedy of the COVID-19 pandemic, it’s the app industry. In Q2 2020, global consumer spend on mobile apps reached a record of $27 million U.S. dollars, representing $4 billion year-over-year growth. As we narrow in on specific verticals, we can see where most of the…
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Consider this: not every app store visitor who comes across your listing will read your app’s description, but 100% of them will be exposed to your first-impression screenshot. That’s why app screenshots play such a pivotal role in on-page App Store Optimization (ASO). Optimizing screenshots in the App Store and Google Play store has been…
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As a data-driven app marketing agency, we talk a lot about different types of app measurement tools. That’s because having an analytical approach based on the data is the best way to make your app successful for the long haul. We’ve recently shared our top 3 picks for the best ASO tools, and now we’d…
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App Store Optimization determines your app’s visibility in the app stores, making it a key factor for organic growth and app success. Apple continues to claim that 65% of downloads happen directly after an App Store search, so it’s clear how optimizing how you rank in app store search is definitely worthwhile. We’re frequently asked…
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“Retention is a deal-breaker.” Is this a bold statement? More importantly…is this true? The above is a direct quote from our CEO, Fouad Saeidi, during an interview for Retention Masterclass, “Hooked: how to build mobile habits for better user retention” conducted by John Koetsier and Peggy Anne Salz. Here we’ll share more highlights from this…
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Ask any mobile app industry expert: “what’s the most important metric to track for my app?” More than likely, you’ll get the same answer from most, if not all, of them: “retention.” Especially when it comes to new apps, the reasons to maximize user retention are many, including viral user acquisition and monetization, among others.…
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