Category: Articles

Top KPIs to track for your app in 2020

12 KPIs to Track for Your App in 2020

We can’t emphasize this point enough: you must take a data-driven approach in order to have a successful app. This means identifying and tracking the key metrics that most affect a mobile app’s performance. Having the right tools is critical to staying on top of the data so that you can create, revise, or –…
Read more

Top app analytic tools

Top App Analytics Tools

Bottom line: if you want to make informed, smart decisions about your mobile app, you need actionable data with clear visualization. Without the numbers, you simply have no way of knowing how your app product is performing, what (or if) marketing efforts are working, and how profitable your app is (or isn’t!). There are 3…
Read more

5 low/no cost ways to get app downloads blog cover

5 Low/No Cost Ways To Get App Downloads

Building an app takes money. Marketing your app so that people know your app exists and getting them to download it takes money – but does it really have to be that much? In an ideal world, your ideal app marketing mix consists of 3 parts: paid media, earned media, and owned media. And they…
Read more

App Growth Strategy: Advice from our CEO

Building an app? Have an app that could use a growth boost? Our App Growth Network founder and CEO, Fouad Saeidi, was recently featured in “Fix the Convince,” a business marketing optimization podcast,  where he reveals tips about winning app growth strategies. From App Store Optimization (ASO) to paid app campaigns to key metrics to…
Read more

How to Build Efficient App Data Reports

Did you know that, on average, marketers use more than 12 tools every day to manage their marketing and product data? Combining learnings and extracting insights from so many sources is not only chaotic but incredibly time-consuming. In this post, we’ll be summarizing an MGS Global Virtual Conference 1.0 session led by our Sr. Growth…
Read more

banne for how tow market research new mobile apps blog post

How to: Market Research New Mobile Apps

Launching a new app is just as challenging as it is exciting. Many people have come up with great app ideas that can solve our daily problems, but few actually go ahead with launching projects. Research shows that 72% of new mobile app products fail to sufficiently perform due to inadequate research.   So it’s…
Read more

5 Tips From Mobile Growth Experts (ASO Conference 2020 Highlights)

Thanks to today’s advanced video conferencing and remote communication technology, our world’s new socially-more-distant ways don’t keep us from getting helpful learnings about the ever-evolving mobile app industry. Attending conferences, workshops, and forums are an invaluable source of information.   So even though this year’s 2020 ASO Conference on May 13th switched from its typically…
Read more

Why Do I Need App Analytics? Here are 5 Good Reasons

In the world of apps and app marketing, having access to the right data – and using it wisely – can either make or break your app’s success. The truth is that the competition out there is so tough, that dissatisfaction with one tiny aspect of your app is enough to churn a user and…
Read more

how to crush your business goals featured image

How to Crush Your Business Goals Using Mobile App Attribution

In marketing – focusing here specifically on mobile app marketing – attribution is a practice that all savvy marketers should use to truly understand the value of their marketing efforts. Without it, a media channel that seems to be a winner from one filter may not actually deliver the results you ultimately want. Getting more…
Read more

Facebook news 4 updates for marketers to know

Facebook News! 4 Updates for Marketers to Know

It seems like we’ve been hearing this forever – and no matter where you fall on their love/hate spectrum – the truth is that Facebook is still the king of the social media jungle. With over 2.5 billion monthly active Facebook users worldwide, there’s just no denying its power and ability to reach any type…
Read more