Category: Articles

Mobile App Marketing Trends 2020 and beyond featured image

Mobile App Marketing Trends 2020 & Beyond

One lesson that the COVID pandemic has taught us is that societies, industries and economies can change unexpectedly at a rate and scale that nobody has the ability to predict. Announcing far-reaching forecasts with an absolute guarantee is not only misleading but also futile. But what we can do is highlight trends and the overall…
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Top Trend for Game App Monetization: Rewarded Advertising

If there’s an economy that didn’t suffer much during the tragedy of the COVID-19 pandemic, it’s the app industry. In Q2 2020, global consumer spend on mobile apps reached a record of $27 million U.S. dollars, representing $4 billion year-over-year growth.  As we narrow in on specific verticals, we can see where most of the…
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How To Create App Screenshots That Boost Conversion (2020)

Consider this: not every app store visitor who comes across your listing will read your app’s description, but 100% of them will be exposed to your first-impression screenshot.  That’s why app screenshots play such a pivotal role in on-page App Store Optimization (ASO). Optimizing screenshots in the App Store and Google Play store has been…
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Best Mobile App Attribution Tools 2020 blog post image

Best Mobile App Attribution Tools 2020

As a data-driven app marketing agency, we talk a lot about different types of app measurement tools. That’s because having an analytical approach based on the data is the best way to make your app successful for the long haul. We’ve recently shared our top 3 picks for the best ASO tools, and now we’d…
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Best ASO Tools top 3 for 2020 blog post

Best ASO Tools: Top 3 for 2020

App Store Optimization determines your app’s visibility in the app stores, making it a key factor for organic growth and app success. Apple continues to claim that 65% of downloads happen directly after an App Store search, so it’s clear how optimizing how you rank in app store search is definitely worthwhile. We’re frequently asked…
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Why App Retention is #1 for Growth

“Retention is a deal-breaker.” Is this a bold statement? More importantly…is this true? The above is a direct quote from our CEO, Fouad Saeidi, during an interview for Retention Masterclass, “Hooked: how to build mobile habits for better user retention” conducted by John Koetsier and Peggy Anne Salz. Here we’ll share more highlights from this…
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5 app user on-boarding tips

5 App User Onboarding Tips to Increase Retention

Ask any mobile app industry expert: “what’s the most important metric to track for my app?” More than likely, you’ll get the same answer from most, if not all, of them: “retention.”  Especially when it comes to new apps, the reasons to maximize user retention are many, including viral user acquisition and monetization, among others.…
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Top KPIs to track for your app in 2020

12 KPIs to Track for Your App in 2020

We can’t emphasize this point enough: you must take a data-driven approach in order to have a successful app. This means identifying and tracking the key metrics that most affect a mobile app’s performance. Having the right tools is critical to staying on top of the data so that you can create, revise, or –…
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Top app analytic tools

Top App Analytics Tools

Bottom line: if you want to make informed, smart decisions about your mobile app, you need actionable data with clear visualization. Without the numbers, you simply have no way of knowing how your app product is performing, what (or if) marketing efforts are working, and how profitable your app is (or isn’t!). There are 3…
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5 Low/No Cost Ways To Get App Downloads

Building an app takes money. Marketing your app so that people know your app exists and getting them to download it takes money – but does it really have to be that much? In an ideal world, your ideal app marketing mix consists of 3 parts: paid media, earned media, and owned media. And they…
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