Category: Articles

Changes to Firebase That You Need to Know

At this year’s Google I/O, numerous updates and improvements have been announced for the popular cloud-service and backend development platform, Firebase. From the introduction of the Firebase Extension Events to Crashlytics to App Check, and Firebase Performance Monitoring, we have picked out what is noteworthy for you. 1) Firebase Extension Firebase Extensions are prepackaged bundles…
Read more

Key changes Google I/O 2022 introduced for Google Play Store

On Wednesday, May 11, 2022, Google announced a number of key changes to the Play Store at Google I/O 2022. The list of announcements is quite extensive, and we are here to provide you with key insights into what’s new. Starting with data privacy, they announced Private Sandbox. They also expanded into their custom store…
Read more

4 Success Factors You Need to Master for App Sustainability

As an app marketing agency, it’s our job to help apps overcome challenges and achieve long-term app success. And the reality is that there are as many conditions of success as there are types of apps in the app stores! There simply isn’t one right way to do it, or any cookie-cutter approach that ensures…
Read more

Best Mobile App Attribution Tools 2022

If you’re in the app business, you know how important your app analytics and mobile attribution are: knowing where your users come from and what they do once they get to your app is critical.  It comes as no surprise that whole companies specialize in providing solutions to stay on top of your app marketing…
Read more

How to Conduct an ASO Audit for App Store Keywords & Creatives (Step-by Step Process)

This blog was written with our partner AppTweak and focuses on an ASO Audit conducted on the app Ella Verbs Spanish Conjugation in the US App Store. This audit consists of two parts, “Conducting an App Store Keyword Audit” and “Conducting an App Store Creative Audit”, respectively carried out by AppTweak and App Growth Network.…
Read more

12 KPIs to Track for Your App in 2022

2022 is coming on at full speed and we thought it’s the right time to go over the key metrics that you should be aware of and hopefully improve as you grow your app. If you’ve looked at your app’s backend data you might feel lost as to what’s actually important. Having the right tools…
Read more

How to set up Google Universal App Campaigns (UAC) the right way to achieve your app growth goals

Ask any app marketer what their preferred paid user acquisition channels are to achieve app growth business goals, and Google Universal App Campaigns (UAC) are almost always on the list.  That’s because UAC provide attainable advertising access to the behemoth that is Google and all its network of properties—including Google Search, Google Play, YouTube and…
Read more

How to test & identify your best app icons in 5 steps

As users scroll through app stores, what’s the first visual element that they see of every single app listed—before the app name, screenshots, etc? App icons. And with 2.22 million apps in the Apple Store and 3.48 million in Google Play, you can be sure that users have plenty of apps to choose from. Every…
Read more

Take advantage of iOS 15’s in-app events just in time for the holiday season

With the hustle and bustle of the holiday season coming up, it can be hard to stand out from the crowd. Whether you’re a wellness app looking to encourage users to join a fitness challenge for the New Year, a cooking app looking to live-stream holiday cooking guides, or a media app looking to premiere…
Read more

iOS 15 expert tips for 4 key app growth areas: Paid UA, ASO, Creative & Analytics

There’s a lot of scattered information out there about iOS 15 and how new iOS 15 features will impact the mobile industry from everyone’s perspective—users, developers, advertisers, marketers—basically anyone who touches mobile apps.   In an effort to consolidate solid, simplified professional advice, we went directly to our internal team of experts here at AGN…
Read more