Category: Articles

App Preview Videos: What You Need to Know + Effective App Video Examples

When considering every element of your app store listings—or metadata—mobile industry experts agree that every piece is important. Your app name and keywords are especially important for ASO while the app icon, screenshots, descriptions, etc. play a key role too. And what about an app video—will having an app preview video increase your app’s performance…
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How app funding can help you compete with top apps in the UA growth game

Picture this: you have an amazing app product on the app stores. You’ve built up momentum by acquiring a quality user base, maintaining solid app user retention numbers and earning steady profit every month.    Based on your data, you know your app is on to something big…if you could just get that extra capital…
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Has your app customer lifecycle funnel sprung a leak? Let’s fix it!

“What does it take to get my app to the top of the charts?” Ah, the million dollar question. And if the answer were that simple, all app developers and publishers would be multi-millionaires. And we, as an app marketing agency, would have a super easy job! So, what does it take to have a…
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Why CoinMaster is a top-10 grossing app in the casual gaming category

As app marketers, we try out a lot of apps. We all have our list of favorites that span the spectrum of app categories—from health & wellness to fintech to gaming. But there’s one that’s infiltrated our team and gotten a number of us hooked (we won’t mention any names)—and that game is CoinMaster.  …
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5-Step Plan For How To Do ASO Keyword Research

Having a solid ASO strategy is crucial to your app’s overall success. If app store search traffic is a major source of your organic user acquisition—or if you’d like to grow your traffic from search in both app stores—then keyword optimization is the most vital aspect of ASO. Only through proper ASO keyword research can you find…
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How to Gamify Your Mobile App & Crush Retention Goals

There are many strategies for increasing mobile app retention—many that start early on—like implementing the right user onboarding strategy. But if you’re struggling to retain users on your app for the long haul, then the answer might be gamification. Gamification can turn your mobile app into a fun and rewarding experience that keeps users coming back.…
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Important iOS 15 Updates & What You Need to Know

Apple made some critical announcements about iOS 15 at the WWDC 2021 (Apple’s Worldwide Developers Conference) on June 7th that will affect important aspects of mobile apps and the Apple App Store.   Most importantly, from an app marketing strategy and ASO perspective, the post-iOS15 App Store will be customizable according to organic and paid…
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Boost App Results by Synching your ASO and ASA Efforts Blog post cover

Boost App Results by Synching Your ASO & ASA Efforts

When it comes to organic user acquisition, all mobile industry experts agree that App Store Optimization is not just important, it’s vital to your overall mobile app marketing strategy success.  And if you have an iOS app on the App Store, experts also agree that Apple Search Ads is one of the smartest moves you can…
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Why branding is important to your app’s success

Branding. It’s a word we’ve all heard and (think) we understand.  But do we really? When it comes to mobile apps, branding can be an elusive concept—and many times, an afterthought. The priority and focus is app development. But once an app is created, tested, debugged and ready to go live in the app stores,…
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New Google Play Guidelines that will effect App ASO


There are over 2.5 millions apps available on Android’s Google Play Store. If your app is one of them then you know how crucial your app’s metadata is for your App Store Optimization and for your app’s discoverability in app stores.    Your app’s metadata—aka all of the elements that appear in your App Store…
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