For mobile app marketing it is very important to measure the effectiveness of marketing campaigns which is function of following User Acquisition Source Target Audience Ad Type Ad Creative Having a mobile attribution tool in place helps to attribute an install to source of user acquisition and marketing campaign on a single platform for your…
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February was a good month for me, attending various conferences in L.A. and San Francisco, getting to know so many new trends and pools of talent in different areas of app growth marketing, user acquisition, and retention. Not everyone gets the privilege to attend these conferences, so we have summarized some top notes here for…
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Best ASO tools 2019: (Continuously updated) App Store Optimization is a favoured strategy for developers, as the organic growth that accompanies ASO is a key determinant of app success. With the evolution of Apple Search Ads, ASO tools have advanced significantly in the past 3 years. Additionally, developers are leveraging the Search Ads APIs to…
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One of the major problems that app marketers face is retaining users. Only 10%-12% of users remain active after 7 days and only 4%-5% of users after 30 days. The major pillar for growth of mobile apps is retaining users, so once this problem is solved, your CPI, LTV and In-app purchases improves. App Growth…
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After 6 years of working on App Store Optimization projects, speaking with a lot of masterminds in the App industry and running experiments on 100+ apps, I finally realized the true success of the organic growth of mobile applications which is only feasible when you look at it from a holistic cross-devices strategy. The infographic…
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To Fully understand how to optimize your full mobile app funnel, you have to think about the complex user journey from A-Z. Think about this example of a start-up SAAS product: Let’s call it Gama : Free Trial period: 14 days Subscription Price: $30 per month AVG LTV: $180 AVG Churn Rate: 6% Gama’s Growth marketing…
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