Category: Articles

12 KPIs to Track for Your App in 2023

The mobile app industry has been showing a steady upward trend in growth for years now, and 2023 is no different. With mobile apps expected to generate over $93 billion in revenue this year, it’s clear that the industry is thriving. But it’s not easy to make an app successful, and one of the key…
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How to to Increase ARPU for 4 Key App Monetization Models

As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one of the most important KPIs to track for your app. It’s a key metric to work on to optimize app subscription revenue. First off, what is ARPU? It’s the average amount of revenue generated by each active…
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How to Optimize App Subscription Revenue with User Segments

As more and more mobile apps adopt freemium and subscriptions as their main monetization model, most app publishers are finding that they share the same challenge: converting free app users into paid app users.  That’s because generating app subscription revenue is hard! There is simply no one clear path to optimizing revenue and making your…
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Why You want to Add SEO to your App Growth Strategy

When we think of the word optimization for apps, App Store Optimization (ASO) is most likely the first thing that comes to mind. But, what about Search Engine Optimization (SEO)? Does SEO make an impact on app growth, and should SEO be a part of your app marketing strategy?   Answer: Absolutely!   As such…
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App Growth Network Turns 4 & Reveals AGN 4.0!

Like any growing and thriving 3 year old, AGN is super excited to be turning 4!    June 28, 2022 marks 4 years that AGN has been in business, helping clients improve mobile app performance and overcome growth challenges through customized app marketing services, one app at a time.    And our progress has been…
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Changes to Firebase That You Need to Know

At this year’s Google I/O, numerous updates and improvements have been announced for the popular cloud-service and backend development platform, Firebase. From the introduction of the Firebase Extension Events to Crashlytics to App Check, and Firebase Performance Monitoring, we have picked out what is noteworthy for you. 1) Firebase Extension Firebase Extensions are prepackaged bundles…
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Key changes Google I/O 2022 introduced for Google Play Store

On Wednesday, May 11, 2022, Google announced a number of key changes to the Play Store at Google I/O 2022. The list of announcements is quite extensive, and we are here to provide you with key insights into what’s new. Starting with data privacy, they announced Private Sandbox. They also expanded into their custom store…
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4 Success Factors You Need to Master for App Sustainability

As an app marketing agency, it’s our job to help apps overcome challenges and achieve long-term app success. And the reality is that there are as many conditions of success as there are types of apps in the app stores! There simply isn’t one right way to do it, or any cookie-cutter approach that ensures…
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Best Mobile App Attribution Tools 2022

If you’re in the app business, you know how important your app analytics and mobile attribution are: knowing where your users come from and what they do once they get to your app is critical.  It comes as no surprise that whole companies specialize in providing solutions to stay on top of your app marketing…
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How to Conduct an ASO Audit for App Store Keywords & Creatives (Step-by Step Process)

This blog was written with our partner AppTweak and focuses on an ASO Audit conducted on the app Ella Verbs Spanish Conjugation in the US App Store. This audit consists of two parts, “Conducting an App Store Keyword Audit” and “Conducting an App Store Creative Audit”, respectively carried out by AppTweak and App Growth Network.…
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