For everyone in the mobile app industry, the new iOS 15 update is a huge deal. For app marketers and app developers (or anyone looking to seriously boost app conversion rates!), new Apple iOS 15 features present a huge opportunity—while the testing capabilities present some challenges. The iOS15 features making the biggest headlines are Custom…
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When it comes to organic user acquisition, all mobile industry experts agree that App Store Optimization is not just important, it’s vital to your overall mobile app marketing strategy success. And if you have an iOS app on the App Store, experts also agree that Apple Search Ads is one of the smartest moves you can…
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With iOS14 updates upon us, mobile app marketers around the world are bracing themselves for the change. The truth is, nobody really knows how and to what extent the changes will impact the industry. But, one thing’s for sure, iOS app advertisers are zeroing in on Apple Search Ads. Apple will be the only provider…
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Let’s talk about one of our favorite subjects: Apple Search Ads. The beauty (and perhaps the curse) of this platform is that there is SO much you can do with it. And while it may seem pretty intuitive once you get started, knowing the ins and outs – and how to run a tight, high-performing…
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As we continue our analysis of the acquisition stage of the funnel, we’ll talk more about paid channels you can leverage to grow your app. Along with Facebook Ads, Apple Search Ads (ASA) is a channel worth considering for many reasons. In this part of our App Growth Blog Series, we’ll cover some ASA basics…
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