Best ASO tools 2020: (Continuously updated)
App Store Optimization is a key driver of organic growth and overall app success, making it a favoured strategy for app developers. When you consider that 70% of App Store visitors use search to find apps and 65% of downloads happen directly after an App Store search, it’s easy to see why.
As Apple Search Ads continue evolving, so too have ASO tools. Also, developers are leveraging Search Ads APIs to refine their Keyword selection algorithm. We’re often asked what our favourite ASO tools are, and the reality is that each of them has their own unique selling points.
MobileAction recently improved their offering and are now a strong contender to Sensor Tower. They have also developed SearchAds.com, an Apple Search Ads management platform with an API that allows monitoring and scaling of campaigns, which sends you daily alerts if your campaign exceeds defined KPIs, bids, etc.
MobileAction’s standout feature is the Keyword Explorer tool. Users can easily find trending apps for given search phrases, and identify popular keywords. It allows you to see what apps are displayed in the app stores for any keyword along with apps that are running ads for that keyword
They also provide long-tail keyword suggestions based on your searches with the Keyword Research tool
Keyword intelligence is another feature unique to MobileAction. It allows you to see the percentage of organic downloads for each keyword your app ranks for.
2) AppTweak :
AppTweak is another favorite because of their innovative user interface. By simply inputting your app, you receive an instant summary of your content with a list of all the improvements you need to make to increase your ASO score. The summary report is very useful for ASO beginners because it’s a simple way to learn and get a detailed explanation of the necessary improvements.
Quick Backlinks checker:
Not All ASO tools have a backlinks checker, which is a ranking factor for Google Play. ASO experts typically have to go offline and crawl the page with Ahrefs, Moz or Majestic. AppTweak boasts a Moz integration and automatically shows the total number of backlinks and the top 10 inbound links. This feature provides flagship benchmarks to determine if the app is new, and whether or not it has any offline activities before leaving the dashboard to any of the aforementioned backlink checker tools.
Note that this feature is not applicable for iOS as backlinks are not part of the algorithm.
Another differentiating AppTweak feature is their app downloads and revenue estimates. You can look at competitors and see how many downloads or revenue their app is generating. The estimates are based on millions of data points from real Apple & Google Play console data for app insights in any category over time and across countries.
Share of voice for Apple Search Ads Intelligence:
For more information related to this topic please check our holistic cross devices optimization article.
This feature allows you to see the search ad comparisons across selected competitors. It shows the share of voice percentage, an evaluation of app protection, and the level of protection of an app regarding paid ads for the top 15 Organic Downloads Keywords as a percentage.
Obviously, in this case, Pokémon is struggling to keep up with the competition for their top-ranked keywords. The higher the protection number, the greater the market domination and inbound revenue.
3) Sensor Tower
One of the most commonly used ASO platforms is Sensor Tower. The product is not only an ASO tool but also an App Store intelligence & Search Ads intelligence tool competing with industry leaders like App Annie. What we like the most about Sensor Tower is the immediate interaction with users. In a few clicks, you can see exactly where you and your competitors stand.
Let’s do some exploration together:
This screenshot tells me that Daily Yoga App is doing very well in the App Store. Immediately you get a score in the next screen which validates the app ranking. Scores range between A+ and F- based on revenue estimates for the last month & app’s popular keywords.
Sensor Tower also has amazing quick search capabilities and their Dashboard has a great UX. Everything can be found easily and the app overview page analyzes the key things you need to know about an App. One of the most commonly used features of Sensor is their ‘translate’ function, which simplifies multi-language publishing:
Their KW suggestion tool is also very handy, allowing you to add selected keywords for quick analysis. A lot of ASO tools have the same feature. We will cover a unique methodology of how to shortlist the best keywords for this feature.
4) The Tool.io
TheTool helps developers & marketers track and optimize all the elements of the ASO of their mobile apps and games (Keyword rankings, Top Charts Rankings, User Ratings, Conversion Rate, Installs, Revenues) in an easy one-page interface, and provides competitor benchmarks in order to make the right decisions for ASO strategy.
We personally like their UX a lot and the fact that you get the ASO Score in a visual way with tips and suggestions:
The Tool is also very handy when it comes to Globalization. At App Growth Network, global ASO is really important. The fact that they’re available in 93 countries and work with all the languages + Global ASO overview (6 countries in one interface to understand where to focus on) is a highlight of this product.
Like other ASO tools, this can be integrated with Google Play Console and iTunes connect but they have added integrations with attributions platforms such as Adjust, AppsFlyer, AdMob as well and they have announced more to come soon.
The other feature that caught our eyes was Organic Uplift + analysis of the impact of User Acquisition campaigns. This is very handy because App User Acquisition manager constantly look for correlations between paid and organic effects on iOS and Android and relying on Appsflyer or other attributions tools doesn’t give them a full effect picture.
Their other top features include:
- Visibility analysis in Search & Browse
- Performance (correlation between visibility metrics and installs/revenues).
- Keyword Research tools: Installs per Keyword for Android apps, Keyword Suggest, Keyword Density and Keyword Spy.
- API is available for tracked App metrics.
Finally one of the most popular products this company has come up with is the short description extension for Google play. It is an extension that you can get for free and when on Google play you can see the short description of any app and easily compare yours with theirs. There is a chance that you land on one of the A/B experiments that your competitors are running and discover some methodologies for yours.
5) App radar
Another great ASO tool is App Radar.
One of the features that makes it unique is the keyword history tracker and changelog. It allows you to go back and see what the ranking was X days ago and what changed to drive your results. This is an ideal solution for genres that rotate keywords frequently.
You can also track your activity and ASO efforts automatically. View the history of changes for all your apps in one interface. This also serves as ASO Documentation: See your changes and activity results in one chart. Dig deeper into the effects of your ASO and make data-driven decisions.
You can measure your app’s performance and monitor conversion rates and see all necessary ASO related performance data on one screen with their innovative UI and UX.
App Radar is most effective when used in conjunction with an app that prompts you to connect to App Store Connect or your Play Store account right away. Their API is solid and they publish features, which are designed to make changes directly to the store accounts.
Best ASO Tools in a Nutshell
While many of the best ASO tools have many similarities, they have key differences that you should consider when figuring out what’s best for you and your app product. We’ve highlighted our top 5 best ASO tools:
- Mobile Action
- Sensor Tower
- The Tool.io
- App Radar
Be sure to do your own research and see what features best serve your needs. And, of course, if you need some expert assistance in any ASO needs, please don’t hesitate to contact us. We’re here for you!
We hope this list of our favourite ASO tools is as helpful for you as it is for us. We’ll continue to update the list as we find more innovative and exciting tools. So be sure to check back, or wait from updates from our social media.