“I’ll have what he’s having.” “Jump on the bandwagon.” “Follow in her footsteps.” All of these common sayings in some way reference the idea of “social proof” – which is not a new concept in marketing. What exactly is social proof? It was first coined by Robert Cialdini in 1984 in his book, Influence. It’s…
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Let’s talk about one of our favorite subjects: Apple Search Ads. The beauty (and perhaps the curse) of this platform is that there is SO much you can do with it. And while it may seem pretty intuitive once you get started, knowing the ins and outs – and how to run a tight, high-performing…
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The AGN team attended and sponsored the first Mobile Growth Summit of the year in San Francisco, CA. The two-day conference took place on February 12-13, right before Valentine’s day. The love and passion for all things mobile growth could be felt in the air as a diverse crowd of appreneurs, digital marketing vendors, and…
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In 2017, it was found that 71% of all app users churn within 90 days – in other words, a whole lot! And even in the most recently measured period (April 2019), only 32% of users returned to an application 11 times or more. Sadly, this number represents a 6% decrease from the previous year.…
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It goes without saying that the Coronavirus is at the top of the global community’s mind – and rightfully so. It’s a worldwide phenomenon that has everyone baffled, perhaps downright scared, with no solid idea of what to make of it all. And the news changes daily – even hourly – because that’s…
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We’ve spent the last 5 parts of this App Growth Blog Series talking about the user acquisition stage of the funnel – both in terms of paid (ASA, Facebook Ads) and organic growth channels (ASO, social media and content marketing). Getting your app installed is the crucial first step, but it definitely doesn’t stop there.…
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As we continue our analysis of the acquisition stage of the funnel, we’ll talk more about paid channels you can leverage to grow your app. Along with Facebook Ads, Apple Search Ads (ASA) is a channel worth considering for many reasons. In this part of our App Growth Blog Series, we’ll cover some ASA basics…
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In this article, we stay on the Acquisition stage of the funnel but will switch gears from organic growth channels to paid growth channels. We’ll take a deep dive into Facebook advertising and guide you through a step-by-step approach for how to create and run effective Facebook ads for your app. Facebook ads are a…
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We’re continuing our discussion on organic channels available to grow your app product through user acquisition. So far we’ve discussed how to use ASO to acquire new users, ways to leverage social media to create a relationship and now we’ll talk about the third popular organic channel: content marketing. You’re probably aware by now…
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The first stage on your journey to growing your mobile app is acquisition. Here we’ll be staying on the topic of organic channels available to acquire users. Once you’ve gotten a handle on your ASO strategy, you’ll want to deepen the relationship with your audience. The best way to build your brand and engage users…
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