Why ASO? Saying that the app market is one of the most crowded and competitive spaces in the world is hardly an exaggeration. The numbers speak for themselves – there are 2.2 million apps on the Apple App Store and 2.8 million apps on the Google App Store. And, according to Apple, 65% of downloads…
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One lesson that the COVID pandemic has taught us is that societies, industries and economies can change unexpectedly at a rate and scale that nobody has the ability to predict. Announcing far-reaching forecasts with an absolute guarantee is not only misleading but also futile. But what we can do is highlight trends and the overall…
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If there’s an economy that didn’t suffer much during the tragedy of the COVID-19 pandemic, it’s the app industry. In Q2 2020, global consumer spend on mobile apps reached a record of $27 million U.S. dollars, representing $4 billion year-over-year growth. As we narrow in on specific verticals, we can see where most of the…
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Consider this: not every app store visitor who comes across your listing will read your app’s description, but 100% of them will be exposed to your first-impression screenshot. That’s why app screenshots play such a pivotal role in on-page App Store Optimization (ASO). Optimizing screenshots in the App Store and Google Play store has been…
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As a data-driven app marketing agency, we talk a lot about different types of app measurement tools. That’s because having an analytical approach based on the data is the best way to make your app successful for the long haul. We’ve recently shared our top 3 picks for the best ASO tools, and now we’d…
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This week we get some amazing industry insights and tips from Philip Bruno of Adjust, the industry leader in mobile measurement and fraud prevention. We cover everything from COVID-19 updates, the hottest mobile trends, how to app marketers can prepare for the upcoming iOS 14 updates and more. Read on to get all this valuable…
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We had the pleasure of having Juan Gutter as our next expert interview guest. Juan is in charge of Performance Marketing for Glovo, the leading on-demand courier service in Europe that purchases, picks up, and delivers products ordered through its mobile app. He shares with us helpful app marketing insider tips that lead to app…
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App Store Optimization determines your app’s visibility in the app stores, making it a key factor for organic growth and app success. Apple continues to claim that 65% of downloads happen directly after an App Store search, so it’s clear how optimizing how you rank in app store search is definitely worthwhile. We’re frequently asked…
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“Retention is a deal-breaker.” Is this a bold statement? More importantly…is this true? The above is a direct quote from our CEO, Fouad Saeidi, during an interview for Retention Masterclass, “Hooked: how to build mobile habits for better user retention” conducted by John Koetsier and Peggy Anne Salz. Here we’ll share more highlights from this…
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We are very honored to have had the privilege of interviewing Darius Mora of the extremely successful journaling app, Reflecty. He’s a true app expert that knows what it’s like to have apps that flop and ones that have skyrocketed to success. Read on for some excellent tips and advice from his own learnings. Can…
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