App Guardians Blog
For Wellness apps, the most challenging approach is the conversion of the user from passive to active. The ability for a user to engage with the app is inherently more personal than functional: the app itself presents a change to the user’s own life. Knowing this, app marketers must be aware of how invested the user is to their [...]
In the realm of App Store Optimization (ASO) for iOS applications, a relatively untapped yet highly effective strategy [...]
In today's competitive app market, it's crucial for app developers and marketers to reach a wider audience and [...]
WidgetKit was introduced in WWDC22 as a new way to showcase app activity. Anyone who’s bought an iPhone [...]
When it comes to building an outstanding mobile-first advertising strategy, there are several directions you can take. Two [...]
Want to Extend the Life of Your Winning TikTok Creatives? Apply the 80/20 Rule TikTok has become the [...]
TikTok has transformed the landscape of social media, captivating millions with its short, engaging videos. But with [...]
